<!-- canonical: https://www.trendhunter.com/trends/sausage-scented-wrapping-paper -->
<!-- robots: noindex -->

# Sausage-Scented Wrapping Paper
The Jimmy Dean Recipe Gift Exchange Includes Novelty Gift Wrap

By Laura McQuarrie | Published 2020-11-19 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/sausage-scented-wrapping-paper
References: [prnewswire](https://www.prnewswire.com/news-releases/jimmy-dean-brand-brings-sizzle-to-the-holiday-season-with-sausage-themed-gifts-301174152.html) & [jimmydeangiftexchange](http://jimmydeangiftexchange.com)

The annual [Jimmy Dean](https://www.trendhunter.com/trends/breakfast-taco-made-with-jimmy-dean-sausage) Recipe Gift Exchange is returning for the season and with it, a selection of novelty items like [sausage-scented wrapping paper](https://www.trendhunter.com/trends/scratch-and-sniff-billboard) and other sausage-themed gifts. The scented wrapping paper promises to share a sense of delight even before a gift is opened.

With the Recipe Gift Exchange, fans are invited to share a holiday recipe made using Jimmy Dean premium pork sausage in exchange one of six sausage-themed gifts.

Some of the other playful gifts that can be found in the Jimmy Dean Recipe Gift Exchange include golden earbuds called SausageBuds, Sausage-Mint Bark, Sausage Patty Sled, Glass Sausage Ornament and the Jigsausage Puzzle, which comes together to form a close-up shot of a Jimmy Dean signature-seasoned sausage.

Image Credit: Jimmy Dean

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 34% | Activity: 35% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Novelty Food-themed Gifts:** The popularity of sausage-scented wrapping paper and other sausage-themed gifts reflect the trend of novelty food-themed gifts for the holiday season.
- **Multi-functional Packaging:** Sausage-scented wrapping paper shows potential for multi-functional packaging that not only presents the gift, but also enhances the overall gifting experience through scent.
- **Limited Edition Holiday Gift Items:** The return of Jimmy Dean's Recipe Gift Exchange highlights the trend of limited edition holiday gift items that generate excitement and encourage brand loyalty.

### Who This Affects Most

- **Food and Beverage:** The food and beverage industry can capitalize on the trend of novelty food-themed gifts by offering unique and playful food-related gift items, such as flavored wrapping paper or food-shaped earbuds.
- **Packaging:** The packaging industry can explore new scented packaging materials or innovate by creating multi-functional packaging that adds value to the gifting experience.
- **Retail:** Retailers can take advantage of the trend of limited edition holiday gift items by offering exclusive and unique items that generate excitement and encourage shoppers to make repeat purchases.

## Related on Trend Hunter

- [Festively Flavored Wrapping Paper](https://www.trendhunter.com/trends/pigs-in-blankets-wrapping-paper.md)
- [Cinnamon Bun-Scented Wrapping Paper](https://www.trendhunter.com/trends/cinnabon-6.md)
- [Soda-Scented Gift Wrap](https://www.trendhunter.com/trends/scented-gift-wrap.md)
- [Lickable Wrapping Paper](https://www.trendhunter.com/trends/lickable-wrapping-paper.md)
- [Water Brand Wrapping Paper](https://www.trendhunter.com/trends/liquid-death-wrapping-paper.md)
- [Bread-Themed Wrapping Paper Sets](https://www.trendhunter.com/trends/bakermee.md)
- [Branded Sunrise Carolers](https://www.trendhunter.com/trends/sunrise-carolers.md)
- [Sausage Party Satchels](https://www.trendhunter.com/trends/sausage-satchels.md)
- [Whiskey-Flavored Sausages](https://www.trendhunter.com/trends/jack-daniels-dinner-sausages.md)