# Vegetarian Sausage Bites Linda McCartney's Newest Snack Features Wrapped Vegan Pork Sausages By Laura McQuarrie | Published 2017-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sausage-bites References: [veganlifemag](http://www.veganlifemag.com/new-vegan-friendly-releases-linda-mccartney/) & [lindamccartneyfoods](http://www.lindamccartneyfoods.co.uk/) There are plenty of [sausage bites](https://www.trendhunter.com/trends/new-plantbased-sausage) that can be enjoyed by meat-eating consumers, so Linda McCartney's is now introducing Vegetarian Mini Pork & Apple Sausage Rolls specifically for those who follow plant-based diets. This new product follows the success of Linda McCartney's original sausage rolls, but this time, offers them in a [bite-sized format](https://www.trendhunter.com/trends/gosh-veg-bites) that pairs the savory plant-based protein with the sweetness of apple. Because the pork substitute is encased in a [breaded wrap](https://www.trendhunter.com/trends/higgidy-rolls), this is one vegetarian meat product that even meat-eaters may be enticed into enjoying, especially as a quick protein snack. Alongside this new product, Linda McCartney's is also launching Vegetarian Scampi Bites that are of the same size that boast a breadcrumb crust and an authentic, fishy aroma. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 5% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Vegetarian Meat Alternatives:** The rise of plant-based diets presents a lucrative market for innovative vegetarian meat alternatives, such as mini pork and apple sausage rolls and scampi bites. - **Convenient Snacks:** Convenience is a key factor for consumers, creating a demand for bite-sized and portable meat alternatives, such as Linda McCartney's Vegetarian Mini Pork & Apple Sausage Rolls and Vegetarian Scampi Bites. - **Authentic Flavors:** Consumers are drawn to meat alternatives that mimic the taste and texture of meat, making authentic flavors a crucial factor in the success of products like Vegetarian Scampi Bites. ### Who This Affects Most - **Plant-based Food:** The plant-based food industry has a growing market of consumers who follow plant-based diets, presenting a great opportunity for innovation and expansion. - **Convenience Food:** Convenience food industry can capitalize on the demand for vegetarian snacks that are easy to grab and eat while on-the-go. - **Food Manufacturing:** With the increased demand for vegetarian and vegan food products, food manufacturing companies have an opportunity to source and create unique and innovative vegetarian meat alternatives. ## Related on Trend Hunter - [Vegan-Friendly Sausage Rolls](https://www.trendhunter.com/trends/vegan-sausage-rolls.md) - [Faux Meat Sausage Rolls](https://www.trendhunter.com/trends/vegan-sausagey-rolls.md) - [Plant-Based Snacking Sausages](https://www.trendhunter.com/trends/mini-vegan-sausages.md) - [Vegan Veggie Sausages](https://www.trendhunter.com/trends/plant-provision.md) - [Meat-Free Pork-Inspired Appetizers](https://www.trendhunter.com/trends/plantbased-aperitif.md) - [Vegan English-Style Sausages](https://www.trendhunter.com/trends/cumberlandstyle-sausages.md) - [Snack-Sized Vegan Cheeses](https://www.trendhunter.com/trends/applewood-vegan-bites.md) - [Plant-Based Sausage Appetizers](https://www.trendhunter.com/trends/puff-pastry-dogs.md) - [Meat Alternative Egg Bites](https://www.trendhunter.com/trends/veggies-made-great-1.md)