# Champion Sweaters Sauna World Cup Involve Sitting in 140 Degree Celsius Heat By Bianca | Published 2009-09-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sauna-world-cup References: [spreeblick](http://www.spreeblick.com/2009/09/01/sweat/) & [partizan](http://www.partizan.com/partizan/films/shorts/?thomas_hilland) Sweat baby, sweat! Among these super-tanned, speedo-clad men is Timo Kaukonen, the four-time Sauna World Cup winner. Yes, my friends, there is such a thing and boy do the competitors ever take it seriously. The Sauna World Cup championships challenge heat-lovers to withstand [140°C heat](https://www.trendhunter.com/trends/casio-cpp002), lose literally [liters of sweat](https://www.trendhunter.com/trends/greek-freak-antiperspirant), and do it for longer than anyone else -- which is only a few minutes. The video above shows footage from the 2009 at the Sauna World Cup championships. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 63% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Extreme Heat Endurance Competitions:** Opportunity for companies to create specialized apparel and gear for extreme heat endurance competitions. - **Sweat-inducing Fitness Challenges:** Fitness industry can capitalize on the trend of sweat-inducing challenges like the Sauna World Cup to create unique workout experiences. - **Spectator Sport Over Unusual Competitions:** The success of the Sauna World Cup demonstrates the potential for spectator interest in unusual competitions. ### Who This Affects Most - **Sporting Goods:** Companies in the sporting goods industry could develop specialized gear for extreme heat endurance competitions. - **Fitness:** Fitness studios could create sweat-inducing challenges like the Sauna World Cup to attract customers looking for unique workout experiences. - **Entertainment:** Event organizers and media companies could capitalize on the trend of unusual competitions to create new, compelling spectator experiences. ## Related on Trend Hunter - [Portable Sauna Tents](https://www.trendhunter.com/trends/portable-outdoor-sauna.md) - [Heat-Resistant Watch Designs](https://www.trendhunter.com/trends/heatresistant-watch.md) - [Personal Wearable Sauna Blanekts](https://www.trendhunter.com/trends/sauna-slim-blanket.md) - [Promotional Cold Saunas](https://www.trendhunter.com/trends/cold-sauna.md) - [At-Home Heat Therapy Blankets](https://www.trendhunter.com/trends/heatpod-sauna-blanket.md) - [Sauna-Finished Whiskys](https://www.trendhunter.com/trends/kyro-sauna-stories.md) - [Sauna-Friendly Dynamic Timepieces](https://www.trendhunter.com/trends/cpp002.md) - [Sauna Tracking Apps](https://www.trendhunter.com/trends/sauna-tracker.md) - [Comfortable Sauna-Ready Sets](https://www.trendhunter.com/trends/padded-mat.md)