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# Time Tower Copycats
Saudia Arabia Mimics the Big Ben in Greenwich

By Kamal Musharbash | Published 2010-08-14 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/saudis-do-it-again
References: [upscaleswagger](http://www.upscaleswagger.com/2010/08/11/saudi-arabia-building-800-million-clock/)

The Middle East hosts so many clever and extremely pricey architecture in hopes of being the best in the world and thus the Saudis do it again with their version of the Ben Ben in Greenwich. This building will be 2,000 feet high, four-sided, and feature 98 million mosaic pieces inscribing “God is the Greatest.” It will also run on Arabia Standard Time.

The price? Only $800 million. So as the Saudis rival Greenwich, this makes everyone wonder what else will be mimicked by these ultra-rich bad boys.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 32% | Activity: 43% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### What's Driving This Trend

- **Tall and Aesthetic Architectures:** Opportunity for architects to incorporate cultural and religious influences in creating tall and aesthetic buildings.
- **Luxury Real Estate Development:** Opportunity for real estate developers to cater to ultra-rich clients looking to showcase their wealth through high-priced and unique buildings.
- **Cultural Imitation Trend:** Opportunity for businesses in various industries to capitalize on the trend of imitating cultural icons in their products and services.

### Who This Affects Most

- **Architecture:** Disruptive innovation opportunity for architecture firms to incorporate new materials and technology to create taller and more complicated designs.
- **Real Estate:** Disruptive innovation opportunity for developers to incorporate smart home technology in the design of high-end luxury real estate properties.
- **Tourism:** Disruptive innovation opportunity for tourism businesses to design experiences and packages centered around visiting cultural and architectural landmarks around the world.

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