# Nationalized Condiment Labels Heinz Honors Saudi National Day with Unmarked Designs By Debra John | Published 2024-09-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/saudi-national-day References: [prnewswire](https://www.prnewswire.com/news-releases/heinz-celebrates-saudi-national-day-with-a-special-twist-the-iconic-ketchup-label-goes-brandless-and-gives-way-to-saudi-voices-302252187.html) & [instagram](https://www.instagram.com/p/DAI9vTZoGIU/?hl=en)  Heinz is marking Saudi Arabia’s National Day with a unique initiative, temporarily relinquishing its iconic ketchup label to celebrate the occasion. Beginning on September 19, Heinz will "introduce limited-edition ketchup bottles featuring an empty green keystone in place of its signature logo; this space will allow consumers in Saudi Arabia to write their personalized messages in honor of the Kingdom’s National Day." Additionally, Heinz has launched an interactive component, enabling people to "scan a QR code displayed on billboards across Riyadh, Jeddah, and Dammam." By scanning the code, participants can submit their National Day messages, which will be displayed on screens throughout the country for one week following the campaign launch. Overall, this initiative serves as Heinz’s symbolic gesture of support, offering Saudis an opportunity to express themselves and share their celebratory messages with the wider community in a highly visible manner. Image Credit: Heinz ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 20% | Activity: 37% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Customizable Packaging:** Consumer-controlled product labels encourage personal expression and brand interactivity within the market. - **Interactive Advertising:** QR code-based campaigns enrich brand engagement by providing augmented reality and digital connection opportunities. - **Event-specific Marketing:** Tailoring product designs to local or national celebrations enhances cultural resonance and customer loyalty. ### Who This Affects Most - **Food and Beverage:** Adopting limited-edition, culturally significant packaging can set products apart in a crowded marketplace. - **Advertising and Marketing:** Interactive billboards leveraging QR codes introduce dynamic ways for consumers to engage with brands. - **Retail:** Introducing bespoke product labels tied to significant events offers retailers a novel approach to attract and retain customers. ## Related on Trend Hunter - [Royally Inspired Condiments](https://www.trendhunter.com/trends/her-majesty-the-queens-platinum-jubilee.md) - [Condiment Tattoo Bottles](https://www.trendhunter.com/trends/heinz-tattoo-bottle.md) - [Celebrative Ketchup Campaigns](https://www.trendhunter.com/trends/its-heinz-season.md) - [Penalty Card Condiment Packets](https://www.trendhunter.com/trends/heinz-penalty-packets.md) - [Ketchup Obsession Campaigns](https://www.trendhunter.com/trends/it-has-to-be-heinz.md) - [Condiment Spill Insurance Campaigns](https://www.trendhunter.com/trends/ketchup-insurance.md) - [Interactive Traveling Marketing Initiatives](https://www.trendhunter.com/trends/heinz-ketchup-zero.md) - [Customizable Ketchup Squeeze Lids](https://www.trendhunter.com/trends/love-lid.md) - [Unused Condiment Exchanges](https://www.trendhunter.com/trends/heinz-tradeup.md)