# Surf-Inspired Menswear Saturdays NYC Latest Collection Boasts Highly Wearable Menswear Basics By Vasiliki Marapas | Published 2015-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/saturdays-nyc References: [highsnobiety](http://www.highsnobiety.com/2015/05/15/saturdays-nyc-summer-2015-lookbook/) & [saturdaysnyc](http://www.saturdaysnyc.com/new) Saturdays NYC has released a new lookbook featuring its Summer 2015 offerings. Comprised of menswear staples such as [short-sleeve shirts and crewneck sweaters](https://www.trendhunter.com/trends/beams-plus-2), the Summer 2015 collection makes use of spartan color ways, eye-catching patterns and tonal tie-dye looks that pay homage to the label's surfing roots. The Summer 2015 collection and accompanying lookbook are not all the brand has to celebrate -- it recently opened a new flagship store in Osaka, Japan. Most of the space is dedicated to the [New York surf brand's apparel](https://www.trendhunter.com/trends/set-sail) and merchandise, but there is room for a coffee counter in the two-storey loft. Those who find themselves far from Japan can head over to the Saturdays NYC webstore to shop the brand's latest collection. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 66% | Activity: 34% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Surf-inspired Menswear:** Brands can tap into the surfing subculture by designing menswear staples that pay homage to the sport's roots, while incorporating eye-catching patterns and colors. - **Tonal Tie-dye:** Designers can experiment with tonal tie-dye as a way to create unique and visually appealing patterns on menswear staples. - **Online Retail:** Fashion brands can capitalize on the growth of e-commerce by creating and promoting online retail channels that make shopping more accessible to customers worldwide. ### Where This Applies - **Fashion:** There is an opportunity for fashion brands to create menswear collections that incorporate elements of surfing culture, such as tonal tie-dye and spartan color ways. - **Retail:** Retailers can take advantage of the popularity of surf-inspired menswear by creating store displays and marketing campaigns that showcase the products in a visually appealing way. - **Coffee:** Surf apparel stores can attract more customers and create a more immersive shopping experience by adding a coffee counter or café to their physical locations. ## Related on Trend Hunter - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Summer-Ready Premium Fashion](https://www.trendhunter.com/trends/california-summer.md) - [Summer-Ready Refined Apparel](https://www.trendhunter.com/trends/noah-3.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Coastal Utility Wear](https://www.trendhunter.com/trends/nanamica-springsummer-2026.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md)