# Urban Surfer Fashion The Saturdays NYC Winter 2011 Collection Brings Beach Style to the Streets By Taylor Keefe | Published 2011-11-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/saturdays-nyc-winter-2011 References: [porhomme](http://www.porhomme.com/2011/11/saturdays-nyc-fallwinter-2011-lookbook/) & [saturdaysnyc](http://www.saturdaysnyc.com) Surf culture and fashion rarely make it to the streets of a bustling urban area, but the Saturdays NYC Winter 2011 Collection is looking to change that. Its menswear line is aimed to suit a lifestyle occupied with surfing while living and working in a busy metropolis. The Saturdays NYC Winter 2011 Collection contains menswear inspired by [surfing culture](https://www.trendhunter.com/trends/california-holiday), with a keen sense of quality craftsmanship, authenticity and traditional style. Made for [city streets](https://www.trendhunter.com/trends/blackeyepatch-winter) yet staying true to the beach lifestyle, the collection boasts plenty of [fashionable hoodies](https://www.trendhunter.com/trends/winter-wardrobing), some with faux-fur linings, as well as season-appropriate slacks and jackets. Still no word yet on whether or not the surfboard is an accessory in the collection. Using Maine's stunning landscape as a backdrop, photographer Clarke Tolton captures the essence of the brand's ethos: tradition and style made for the contemporary urban setting. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 91% | Activity: 77% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Urban Surfer Fashion:** The trend of blending surf culture with urban style, providing fashionable menswear inspired by surfing for city dwellers. - **Quality Craftsmanship:** The trend of emphasizing traditional craftsmanship and authenticity in fashion, creating high-quality garments with attention to detail. - **Beach Lifestyle in the City:** The trend of bringing elements of the beach lifestyle into urban areas, allowing individuals to embrace a relaxed and coastal aesthetic in their everyday lives. ### Who This Affects Most - **Fashion and Apparel:** The fashion and apparel industry can tap into the urban surfer fashion trend by creating stylish menswear that combines surf culture with urban sensibilities. - **Outdoor and Adventure:** The outdoor and adventure industry can leverage the quality craftsmanship trend by offering durable and well-made clothing and equipment for outdoor enthusiasts. - **Urban Lifestyle:** The urban lifestyle industry can embrace the trend of incorporating beach elements in city settings by creating products and experiences that bring a relaxed and coastal vibe to urban environments. ## Related on Trend Hunter - [Technical Street Puffers](https://www.trendhunter.com/trends/nanga-and-saturdays-nyc.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md) - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md) - [Coastal Utility Wear](https://www.trendhunter.com/trends/nanamica-springsummer-2026.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)