# Playful Hotel Shoots 'Saturday Night Sunday Morning' by Darren Lennon Shows Afterparty Fun By Marissa Brassfield | Published 2009-12-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/saturday-night-sunday-morning References: [behance.net](http://www.behance.net/Gallery/Saturday-Night-Sunday-Morning-/360991) & [wearedot](http://www.wearedot.co.uk/) The best nights out are the ones in which you have to check into a hotel to avoid driving or taking a cab home; 'Saturday Night Sunday Morning' by Darren Lennon of We Are Dot showcases this [afterparty fun](https://www.trendhunter.com/trends/marriott-bonvoy-x-mercedes) beautifully. 'Saturday Night Sunday Morning' takes place in various spots within an [upscale hotel](https://www.trendhunter.com/trends/burberry-and-the-standard-ibiza-hotel). Whether the model is rocking bunny ears in the hallway or [jumping on the bed](https://www.trendhunter.com/trends/onda-apartment) in her room, it's clear that this trip is all about pleasure, not business. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 51% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Upscale Hospitality Experiences:** There is a growing trend towards creating unique and playful hotel experiences for guests. - **Afterparty Hotel Experiences:** Hotels are tapping into the demand for afterparty experiences by providing comfortable and convenient accommodations. - **Hotel Photography:** Hotel photography is becoming a popular niche for photographers to capture the vibrant and lively atmosphere of these unique spaces. ### Where This Applies - **Hospitality:** Hotels can leverage the trend of upscale hospitality experiences to create disruptive innovations and attract a new demographic of guests. - **Entertainment:** The afterparty hotel experience trend provides opportunities for the entertainment industry to collaborate with hotels and offer unique and memorable experiences for their patrons. - **Photography:** Photographers specializing in hotel photography can capitalize on the growing demand for capturing the energy and atmosphere of these afterparty spaces. ## Related on Trend Hunter - [Whimsically Designed Hotel Interiors](https://www.trendhunter.com/trends/cowley-manor-experimental.md) - [Luxury Hotel Fashion Capsules](https://www.trendhunter.com/trends/the-ritzcarlton-and-late-checkout.md) - [Artful Hotel Renovations](https://www.trendhunter.com/trends/25hours-hotel-bikini-berlin.md) - [Exclusive New Year's Stays](https://www.trendhunter.com/trends/romer-hells-kitchen.md) - [Limited-Edition Nightclub Prints](https://www.trendhunter.com/trends/studio-54.md) - [Overly Festive Hotel Suites](https://www.trendhunter.com/trends/notsosilentnight-suite.md) - [Family-Friendly Easter Hotel Stays](https://www.trendhunter.com/trends/family-fun-package.md) - [Luxuriously Artistic Homes](https://www.trendhunter.com/trends/child-studio1.md) - [Love-Themed Hotel Experiences](https://www.trendhunter.com/trends/sweethearts-retreat.md)