# Matte Eye Paint Products Halsey's About-Face Makeup Line Adds the Saturation Nation Collection By Katherine Pendrill | Published 2022-03-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/saturation-nation References: [hypebae](https://hypebae.com/2022/3/halsey-about-face-saturation-nation-makeup-collection-release-price) & [aboutface](https://aboutface.com/collections/new) Halsey's beauty brand [About-Face](https://www.trendhunter.com/trends/skinfocused-foundation) recently dropped its new Saturation Nation collection. The Saturation Nation collection is a brand new collection that includes 11 new shades of Mattew Fluid Eye Paint, six new shades of Paint-It Matte Lip Color, six new shades of Matte Fix Lip Pencil, and a new product called Shadow Fix Eyeshadow Primer. As you might has guessed from the name, all the new drops come in highly saturated hues with fun names like [Saint Sangria](https://www.trendhunter.com/trends/rich-rescue-phyto-mucin-cream), Canyon On Fire, and [Happy Endings](https://www.trendhunter.com/trends/dnapowered-hair-growth-system). The new Shadow Fix product is also exciting because it helps to lock down the Matte Fluid Eye Paint shadows for a smooth, crease-proof finish that lasts all night long. The new Saturation Nation is available from the About-Face website. Image Credit: About-Face ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 77% | Activity: 87% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Matte Eye Paint Trend:** The growing popularity of Matte Eye Paint products presents opportunities for cosmetic companies to expand their product offerings with innovative packaging and more eco-friendly formulas. - **Saturated Color Trend:** The trend towards bold, saturated colors provides an opportunity for companies to create new product lines that emphasize color intensity and brightness. - **Long-lasting Makeup Trend:** As consumers demand makeup products that last all day or all night, companies can invest in developing new formulas and technologies to meet these needs. ### Who This Affects Most - **Cosmetics Industry:** The cosmetics industry can leverage these trends by expanding product lines and experimenting with new packaging and eco-friendly formulas. - **Beauty Retail Industry:** Retailers can capitalize on these trends by offering a wider variety of long-lasting makeup and bold, saturated colors in their product lines. - **Packaging Industry:** The growing demand for innovative packaging in the cosmetics industry presents disruptive innovation opportunities for companies to create sustainable and refillable packaging for Matte Eye Paint and other long-lasting makeup products. ## Related on Trend Hunter - [Exclusive Drugstore Collaborations](https://www.trendhunter.com/trends/aboutface-beauty1.md) - [Affordable Nude Cosmetic Products](https://www.trendhunter.com/trends/nude-cosmetic-product.md) - [Limited-Edition Spooky Makeup Collections](https://www.trendhunter.com/trends/annabelle-cosmetics.md) - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md) - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Skin-Nourishing Foundation Lines](https://www.trendhunter.com/trends/about-face-1.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Vibrantly Packaged Makeup Launches](https://www.trendhunter.com/trends/polite-society1.md) - [Pigmented Singer-Backed Products](https://www.trendhunter.com/trends/rem-beauty-1.md)