# Hygienic Personal Care Gels SATU Laboratory's Gel Wipes Elevate One's Bathroom Hygiene Routine By Toomas Plunt | Published 2017-01-25 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/satu-laboratory References: [pulp-paperworld](http://www.pulp-paperworld.com/european-news/item/6703-satu-laboratory-among-finalists-of-a-global-pulp-paper-innovation-competition) & [satulaboratory](http://www.satulaboratory.com/) SATU Laboratory is changing bathroom hygiene routines for good with its 'Gel Wipe' product. Personal hygiene related to bathroom habits is an embarrassing subject for most and this product's [humorous marketing campaign](https://www.trendhunter.com/trends/goodwipes-launched) encourages a more open discussion. Believing that dry toilet paper is not the most hygienic personal care solution, SUTU Laboratory offers a gel wipe product that cleanses while being sustainable for those seeking an environmentally conscious product. In addition to using [baby wipes on children](https://www.trendhunter.com/trends/parasol-co) for cleanliness, many adults are using them as well, creating unwanted waste and pollution thanks to wipes' inability to fully decompose when discarded. SATU's product is a sustainable solution that helps users stay fresh while ensuring maximum hygiene. The brand's hygienic gel can be applied to any toilet paper to clean and moisturize one's skin and is also safe for children. Additionally, the eco-conscious product is [fully flushable](https://www.trendhunter.com/trends/the-flush-wipe), making it a sustainable alternative to traditional wipes. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 30% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What's Driving This Trend - **Hygienic Gel Wipes:** The trend of sustainable, hygienic gel wipes as an alternative to traditional wipes is disrupting the personal care industry. - **Environmentally Conscious Personal Care:** The trend of consumers seeking sustainable personal care products continues to disrupt the beauty and personal care industry. - **Open Discussion of Bathroom Hygiene:** The trend of encouraging open discussion of bathroom hygiene habits and solutions presents opportunities for disruptive innovation in marketing and product development. ### Who This Affects Most - **Personal Care:** The personal care industry can capitalize on the trend of creating sustainable and hygienic alternative products to traditional personal care solutions. - **Beauty:** The beauty industry can benefit from the trend of environmentally conscious personal care and hygiene products. - **Marketing and Advertising:** The trend of open discussion of bathroom hygiene habits provides an opportunity for marketing and advertising agencies to disrupt traditional advertising methods and campaigns. ## Related on Trend Hunter - [Toilet Tissue Gels](https://www.trendhunter.com/trends/wype-gel.md) - [Toilet Paper Gels](https://www.trendhunter.com/trends/wet-wipe-alternative.md) - [Sustainable Anti-Bacterial Wipes](https://www.trendhunter.com/trends/biom.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Waterless Body Cleansers](https://www.trendhunter.com/trends/pristine.md) - [Eco-Friendly Hygiene Wipes](https://www.trendhunter.com/trends/freshist-debuts1.md) - [Versatile Cleansing Wipe Products](https://www.trendhunter.com/trends/nicepak-wetnaps.md) - [Reusable Wet Wipe Appliances](https://www.trendhunter.com/trends/reusable-tissue-cleaner.md) - [Flushable Baby Wipes](https://www.trendhunter.com/trends/the-flush-wipe.md)