# Workwear-Inspired Collections The Satta SS18 Collection Draws Inspiration From Joe Lauder's Past By Amy Duong | Published 2018-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/satta References: [hypebeast](https://hypebeast.com/2018/3/satta-spring-summer-2018-collection) & [sattalivity](https://www.sattalivity.com/) London-based fashion label Satta unveils its latest offerings for Spring/Summer 2018. The label draws a strong influence from its own founder Joe Lauder. Specifically, from Lauder's past careers working as a gardener and a woodworker. This heritage concept is translated through the silhouettes that surround elements of workwear. There are a range of [chore jackets and carpenter trousers](https://www.trendhunter.com/trends/beams-plus-spring) in Satta's latest seasonal series. The [workwear-inspired pieces](https://www.trendhunter.com/trends/dickies-x-thisisneverthat-ss26) all boast a muted color palette, similar to the aesthetic that Satta often delivers. Some other items from the range incorporate Satta's close relation to the natural world and its spirit -- referenced through [graphic t-shirts, shorts, and button ups](https://www.trendhunter.com/trends/digawel-springsummer-2026) crafted from hemp materials. The collection's lookbook was shot by Lola Paprocka and Pani Paul and the pieces will be available online at Satta and other select stocklists. Image Credit: [Lola Paprocka and Pani Paul](https://www.instagram.com/lola.pani/) ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 36% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Heritage Workwear-inspired Fashion:** Opportunity for sustainable, ethically-sourced and locally-produced workwear-inspired collections combining traditional materials with modern design. - **Eco-friendly Hemp Clothing:** Innovation potential exists in sourcing alternative sustainable materials like plant-based fabrics and fibers, and creating eco-friendly clothing options. - **Nostalgic Clothing Lines:** Creating clothing collections inspired by nostalgic or sentimental themes, like the heritage of the brand's founder, can be a powerful branding tool and drive customer loyalty. ### Industries Being Reshaped - **Fashion:** The fashion industry can incorporate eco-friendly and sustainable materials in creative ways and uses 'heritage workwear' as a trend. - **Manufacturing:** Good opportunity for ethical and eco-friendly manufacturers to create workwear-inspired garments using sustainable materials and processes. - **Marketing & Advertising:** Opportunity for marketing and advertising agencies to work with brands on creating effective nostalgic branding strategies based on brand heritage and past. ## Related on Trend Hunter - [Workwear Spring Line](https://www.trendhunter.com/trends/carhartt-wip-springsummer-2026.md) - [Art-Infused Workwear](https://www.trendhunter.com/trends/nepenthes-capsule.md) - [Heritage Workwear Capsule](https://www.trendhunter.com/trends/beams-plus-spring.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Neutral Tonal Spring Streetwear](https://www.trendhunter.com/trends/carhartt-wip-6.md) - [Workwear Street Capsules](https://www.trendhunter.com/trends/dickies-x-thisisneverthat-ss26.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Workwear Hybrid Capsules](https://www.trendhunter.com/trends/sacai-x-carhartt-wip.md) - [Workwear-Inspired Fashion Collections](https://www.trendhunter.com/trends/fendi-springsummer-2024.md)