# Nature-Inspired Urban Apparel The Satta Fall/Winter 2018 Collection Blends Nature and Urban Life By Amy Duong | Published 2018-10-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/satta-fallwinter References: [hypebeast](https://hypebeast.com/2018/10/satta-fall-winter-2018-lookbook) & [sattalivity](https://www.sattalivity.com/collections/all) The latest Satta Fall/Winter 2018 collection was recently introduced and it draws inspiration from its own designer Joe Lauder. The London-based fashion brand specifically dials in on Lauder's previous work experience of being both a gardener and a woodworker. This concept is translated through the seasonal designs by blending together elements that represent both [naturistic sensibilities and urban lifestyles](https://www.trendhunter.com/trends/andwander-fw25). The collection is comprised of [traditional workwear pieces](https://www.trendhunter.com/trends/nepenthes-capsule), which include chore shirts, jackets and utility pants. The theme aims to represent the urge to connect with nature when residing in [urban settings](https://www.trendhunter.com/trends/picnic-collection), which is referenced through the infusion of fabrications and different techniques. Some standout items in the collection are the field smocks, the zip-up fleece pieces and the wide trousers. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 41% | Activity: 35% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Urban Nature Connection:** Opportunity for creating urban apparel that blends natural elements with urban lifestyles. - **Nature-inspired Workwear:** Potential for designing workwear garments infused with naturistic sensibilities. - **Fabrication and Technique Fusion:** Chance to explore innovative fabrications and techniques in urban apparel design. ### Industries Being Reshaped - **Fashion and Apparel:** Fashion brands can capitalize on the trend by creating nature-inspired urban apparel. - **Nature Tourism:** Nature tourism industry can offer clothing options that blend urban style and natural aesthetics. - **Interior Design:** Opportunity for interior design companies to incorporate nature-inspired urban apparel as part of their concepts. ## Related on Trend Hunter - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Outdoor Apparel Collaboration](https://www.trendhunter.com/trends/on-and-sky-high-farm-goods.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Art-Infused Workwear](https://www.trendhunter.com/trends/nepenthes-capsule.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Motorsports-Inspired Fall Fashion](https://www.trendhunter.com/trends/sage-nation-4.md)