# Text for Nearest Toilet SatLav Public Loo Locator By Cowbag | Published 2007-11-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/satlav-never-be-caught-short-again References: [westminster.gov.uk](http://www.westminster.gov.uk/environment/streetcareandcleaning/satlav.cfm) Westminster Council in London has launched a new service where, should you be caught in dire need of a loo, you can simply text the word TOILET 80097, which instantly sends a text back informing you of the location of the nearest public toilet. **Implications** - A 26-year-old student by the name of Gail Knight was the one who came up with the idea and submitted it into a competition that was help by the Westminster Council. Knight explains, "when I’m out with friends, we’re always ducking into [McDonalds](https://www.trendhunter.com/trends/mcdonalds-1) or department stores to use their loos but we feel a bit bad about it." The smart student says that she thinks this text service would be of great value to people who are always "on the move." ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 43% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Smart Toilet Locator:** A trend towards using technology to easily locate nearby public toilets. - **Mobile Text Services:** A trend towards using text messaging as a convenient method for accessing information. - **Convenience and Accessibility:** A trend towards providing convenient and accessible services for people on the go. ### Who This Affects Most - **Smart City Solutions:** This disruptive innovation opportunity involves developing technology to create smart city solutions, such as smart toilet locators. - **Mobile Communication:** This disruptive innovation opportunity involves developing text messaging services for various industries, including public services. - **Hospitality and Retail:** This disruptive innovation opportunity involves partnering with businesses in the hospitality and retail industries to provide accessible and convenient toilet facilities. ## Related on Trend Hunter - [Clean Bathroom-Locating Apps](https://www.trendhunter.com/trends/woloo.md) - [Lavatory Travel Guides](https://www.trendhunter.com/trends/encycloopedia.md) - [Crowdsourced Restroom Code Maps](https://www.trendhunter.com/trends/restroom-code-maps.md) - [Festival-Focused Toilet-Sharing Initiatives](https://www.trendhunter.com/trends/home-toilet.md) - [Senior Bowel Tracking Toilets](https://www.trendhunter.com/trends/the-legacy-senior-communities.md) - [Luxury Mobile Toilets](https://www.trendhunter.com/trends/luxury-mobile-toilet.md) - [Branded Bathroom Guides](https://www.trendhunter.com/trends/cashmere-ultraluxe-bathroom-guide.md) - [Public Hygiene Campaigns](https://www.trendhunter.com/trends/clean-bathroom-global-challenge.md) - [Feature-Packed Smart Toilets](https://www.trendhunter.com/trends/neolet.md)