# Long-Lasting Satin Lipsticks Elf Cosmetics Launches the O Face Satin Lipstick Shades By Kalin Ned | Published 2023-02-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/satin-lipstick-shades References: [elfcosmetics](https://www.elfcosmetics.com/o-face-satin-lipstick/81785.html) Accessible makeup company Elf Cosmetics recently debuted a slew of satin lipstick shades that are long-lasting and eye-catching. The O Face Satin Lipstick delivers rich color and a nourishing kick with the infusion of marula oil, squalane, and jojoba esters. Elf makes this product available in 20 [bold shades](https://www.trendhunter.com/trends/velvet-cream-lipstick), each encased in an elegant velvety matte case. Retailing for 12 CAD, the satin lipstick shades are definitely one of the most affordable, high-quality makeup products on the market right now, making it popular among Gen Z and other demographics. Elf Cosmetics enlists Meredith Duxbury as the face of O Face Satin Lipstick's launch campaign. The content creator and makeup artist reveals her top 10 favorite shades from the capsule. Image Credit: Elf Cosmetics ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 98% | Activity: 97% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Satin Lipstick Boom:** The increasing demand for affordable and high-quality satin lipsticks is an opportunity for cosmetics companies to innovate their products and packaging. - **Nourishing Lipsticks:** The growing trend of adding nourishing ingredients, like marula oil, squalane, and jojoba esters, to lipsticks presents an opportunity for cosmetics companies to differentiate themselves and appeal to health-conscious consumers. - **Influencer Campaigns:** The use of social media influencers, like Meredith Duxbury, in product launch campaigns can increase brand awareness and reach a wider audience, making it a valuable marketing strategy. ### Sectors Adopting This - **Cosmetics:** Affordable, high-quality and nourishing lipsticks like Elf's O Face Satin Lipstick create a disruptive innovation opportunity in the cosmetics industry that can appeal to a growing customer base. - **Packaging:** With the popularity of velvet matte cases for lipsticks, packaging companies can innovate by developing more sustainable and biodegradable materials to address environmental concerns and attract eco-conscious consumers. - **Marketing:** Social media and influencer marketing is a disruptive innovation opportunity in the marketing industry that companies can leverage to reach a wider audience and improve brand awareness and loyalty. ## Related on Trend Hunter - [Soft Glam Foundations](https://www.trendhunter.com/trends/elf-soft-glam-satin-foundation.md) - [Glossy Plumping Lip Oils](https://www.trendhunter.com/trends/plumping-lip-oil.md) - [Melting Lip Balms](https://www.trendhunter.com/trends/melting-lip-balm.md) - [Extra-Glossy Lip Oils](https://www.trendhunter.com/trends/glow-reviver-lip-oil.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Fruit-Forward Lip Oils](https://www.trendhunter.com/trends/annabelle.md) - [Lip Plumping Glosses](https://www.trendhunter.com/trends/elfs-pout-clout.md) - [SPF-Infused Lip Glosses](https://www.trendhunter.com/trends/sun-boss-gloss.md) - [Arthritis-Friendly Satin Lipsticks](https://www.trendhunter.com/trends/tilt-hydrating-satin-lipstick.md)