# Checkered Camouflage Photography ‘Satellite Office’ Creates Modern Images That Checker By Anne Booth | Published 2013-10-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/satellite-office References: [behance.net](http://www.behance.net/gallery/Aishti/11155297) & [behance.net](http://www.behance.net/satelliteoffice) ‘Satellite Office’ checkers the pages of ‘Aishti’ with [striped women and patterned backgrounds](https://www.trendhunter.com/trends/maison-amorys-gingham-edit). With intricate hairstyles and models that camouflage into the backdrops, a visually magnificent shoot is created. ‘Aishti’ is a fashion department store that is big within the Middle East where their brand is going through a [change in packaging design and advertising](https://www.trendhunter.com/trends/asos-inspired-by). The changes seem great, as the visually appealing advertisements draw in our attention in immediately. While scrolling through the images, an optical illusion is created as the lines and stripes move within our vision. One image shows a woman looking in the mirror her checkered [body paint blending into the wallpaper](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela). ‘Satellite Office’ definitely creates images for ‘Aishti’ that allow the brand to become exciting and appealing to everyone. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 75% | Activity: 55% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Optical Illusion Photography:** The use of optical illusions in photography opens up opportunities for creative and attention-grabbing advertising campaigns. - **Patterned Backgrounds:** Incorporating patterned backgrounds into photography can create visually stunning images and capture the viewer's attention. - **Camouflage Fashion:** Fashion brands can explore the concept of camouflage in their designs and marketing, creating unique and visually appealing products. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can leverage creative photography techniques like optical illusions and patterned backgrounds to showcase their products in an exciting and engaging way. - **Advertising and Marketing:** The use of optical illusion photography and visually stunning images can help brands create memorable and attention-grabbing advertising campaigns. - **Packaging Design:** The incorporation of patterned backgrounds and creative visual elements in packaging design can make products stand out on the shelves and attract consumer attention. ## Related on Trend Hunter - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Silky Camouflage-Design Capsules](https://www.trendhunter.com/trends/lisous-empire-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Ultra-Colorful Design Studios](https://www.trendhunter.com/trends/whimsical-studio.md) - [Satellite Imagery Winter Wear](https://www.trendhunter.com/trends/stone-island-earth-mapping-camouflage.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Camouflage-Print Technical Fashion](https://www.trendhunter.com/trends/grottoflage.md) - [Vibrantly Bold Wallpaper Collections](https://www.trendhunter.com/trends/otto-studio.md)