# Kindergarden Couture Catalogs The Sasu Kauppi Spring/Summer 2014 Collection is Childlike By Jana Pijak | Published 2013-09-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sasu-kauppi-springsummer-2014 References: [notjustalabel](http://www.notjustalabel.com/sasu_kauppi) & [notjustalabel](http://www.notjustalabel.com) Entitled "Back to the Foodture", the snack Sasu Kauppi Spring/Summer 2014 collection makes one nostalgic for the days of their childhood. Based in Helsinki, Finland, the Central Saint Martins graduate creates striking streetwear garments with a unique and crafty twist. With a focus on [finger-paint inspired prints](https://www.trendhunter.com/trends/pixelated), hand-made headwear and paper pizza jewellery accessories, the "Back to the Foodture" Sasu Kauppi Spring/Summer 2014 collection features unisex garments that are designed with the [edgy urbanite](https://www.trendhunter.com/trends/at-the-edge-of-time) in mind. This unconventional collection is presented in a bold new catalog by photographer Osma Harvilahti who captures model duo Ama and Anton in studio. The models pull off hand-made jewellery and headwear accessories that are paired with hand-painted casuals and face-concealing athleticwear pieces. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 75% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Childlike Fashion:** Opportunity for disruptive innovation in the fashion industry through the integration of childlike elements in clothing designs. - **Hand-crafted Accessories:** Opportunity for disruptive innovation in the accessory industry by creating handmade, unique and unconventional fashion accessories. - **Unisex Clothing:** Opportunity for disruptive innovation in the fashion industry through the promotion of gender-neutral fashion. ### Who This Affects Most - **Fashion:** Brands can incorporate child-like elements in their designs to create unconventional fashion products and accessories. - **Photography:** Opportunity for disruptive innovation in photography by creating bold and unorthodox fashion catalogues. - **Jewellery:** Handcrafted jewellery with unconventional designs can find an increasing demand in the fashion industry. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Streetwear Experimental Kids Capsules](https://www.trendhunter.com/trends/ksubi-kids.md) - [Creativity-Driving Kids Apparel](https://www.trendhunter.com/trends/zara-2.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Oversized Designer Kidswear](https://www.trendhunter.com/trends/jacquemus-mini-me.md) - [Dynamic Kids Fashion Capsule](https://www.trendhunter.com/trends/frgmtmini.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Family-Wear Minimal Fashion](https://www.trendhunter.com/trends/sense-of-togetherness.md)