# Avant-Garde 80s Editorials The SASU KAUPPI Alis Pelleschi Portrait Series Sees Color as a Prop By Jana Pijak | Published 2012-07-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sasu-kauppi-alis-pelleschi References: [alispelleschi](http://www.alispelleschi.com/filter/editorial/SASU-KAUPPI) & [alispelleschi](http://www.alispelleschi.com) The 'SASU KAUPPI' Alis Pelleschi editorial captures eccentric 80s-inspired sportswear designs. Daring photographer Alis Pelleschi stays true to her over-the-top visual aesthetic with an electric-hued image series that is both quirky and fashion-forward. From [neon color-blocking](https://www.trendhunter.com/trends/vowels-1) and [sport uniform-inspired garments](https://www.trendhunter.com/trends/song-for-the-mute-adidas) to [uniquely pointed headwear accessories](https://www.trendhunter.com/trends/shapes-we-take), this bold I-D Magazine menswear fashion feature challenges traditional style ideals. Proving to be filled with plenty of personality, the 'SASU KAUPPI' Alis Pelleschi editorial fuses a fearless use of color along with a slew of retro pop culture references that make for a memorable photo shoot. From its humor-infused concept and fun fashions to the photographer's technique of multiplying and super-imposing her imagery, this edgy portrait series is the opposite of anything boring and expected. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 67% | Activity: 41% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Color-blocking Fashion:** Opportunities for innovative color-blocking techniques in fashion design and styling. - **Retro-inspired Sportswear:** Disruptive innovation opportunities in the creation of modern sportswear with a retro aesthetic. - **Quirky Visual Aesthetics:** Potential for disruptive innovation in photography and fashion editorials that embrace eccentric and unconventional styles. ### Industries Being Reshaped - **Fashion Design:** Exploring disruptive innovation in fashion design trends and techniques. - **Photography:** Opportunities for disruptive innovation in photography styles and techniques for fashion editorials. - **Media and Publishing:** Creating disruptive innovation through unique and unconventional fashion editorials in media and publishing. ## Related on Trend Hunter - [Art-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/vitesse.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Muted Sportswear Collections](https://www.trendhunter.com/trends/song-for-the-mute-adidas.md) - [Sustainable Color-Blocked Sneakers](https://www.trendhunter.com/trends/colville.md) - [Fashion Collaborative Sneaker Models](https://www.trendhunter.com/trends/clot-and-adidas-1.md) - [Chromatic Textile Sneaker Designs](https://www.trendhunter.com/trends/sunnei-x-camper-pelotissima-collection.md)