# Ruthless Texting Sweaters This Sassy Sweater Says Goodbye Forever By Vasiliki Marapas | Published 2014-11-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sassy-sweater References: [shop.nylon](http://shop.nylon.com/collections/whats-new/products/talk-to-you-never-sweatshirt) & [petalsandpeacocks](http://www.petalsandpeacocks.com/) This [sassy sweater](https://www.trendhunter.com/trends/death-wishes-jacket) by Petals and Peacocks features an image of an [iPhone](https://www.trendhunter.com/trends/ganance-heir) text bubble, which reads "Talk to you Never." [Breaking up with someone](https://www.trendhunter.com/trends/ghosted-sweethearts) (a boyfriend, a friend, a colleague) via text message is pretty ruthless, but some people just don't deserve any of your human decency. If someone has crossed the line one too many times, perhaps they've warranted a brutal text message send-off. Ta-ta forever! I think the folks over at Nylon -- where the shirt is currently available for purchase -- put it best when they wrote, "Team this sweatshirt with skinny jeans and platform boots for a bad ass fall look that is as warm as the slogan is cold." ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 18% | Activity: 7% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Ruthless Texting Sweaters:** Disruptive innovation opportunity: Creating a line of clothing that embraces sassy and bold messaging, appealing to those who want to express their irreverent attitude through fashion. - **Personalized Messaging Apparel:** Disruptive innovation opportunity: Developing customizable clothing items that allow individuals to create their own text-based designs, enabling them to express their unique personality and communicate messages through fashion. - **Embracing Irreverent Fashion:** Disruptive innovation opportunity: Establishing a brand that embraces the trend of irreverent and provocative fashion, catering to individuals who seek to make a bold statement and stand out from the crowd. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity: Introducing a digital platform that presents a curated selection of clothing items, allowing customers to shop for trendy and bold fashion pieces from various brands. - **Print-on-demand Clothing:** Disruptive innovation opportunity: Creating a print-on-demand service that allows customers to customize and print their own sassy and irreverent designs on clothing items, offering unique and personalized fashion options. - **Online Fashion Communities:** Disruptive innovation opportunity: Building an online community platform where members can share their unique fashion creations and connect with like-minded individuals who appreciate irreverent fashion and unconventional style. ## Related on Trend Hunter - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Festive Convertible Sweaters](https://www.trendhunter.com/trends/zip-off-holiday-sweater.md) - [Cozy Versatile Sweater Capsules](https://www.trendhunter.com/trends/brunette-the-label-2.md) - [Printed Pet Sweaters](https://www.trendhunter.com/trends/smiley-sweater.md) - [Activism-Promoting Sweatshirt Collabs](https://www.trendhunter.com/trends/willy-chavarria-2.md) - [Breakup Message Generators](https://www.trendhunter.com/trends/howtoendit.md) - [Millennium Operating System Sweaters](https://www.trendhunter.com/trends/windows-ugly-sweater-bliss-edition.md) - [Breakup-Celebrating Timepieces](https://www.trendhunter.com/trends/myex.md) - [Artist-Inspired Sweaters](https://www.trendhunter.com/trends/lee-x-basquiat.md)