# Flamboyant Literature Spoofs Brian Gallivan's Sassy Gay Friend Viral Takes the Internet by Storm By Jordan M | Published 2010-12-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sassy-gay-friend References: [thesecondcitynetwork](http://www.thesecondcitynetwork.com/sassygayfriend/) & [facebook](http://www.facebook.com/SassyGayFriend) Thanks to Second City Alumnus Brian Gallivan and his Sassy Gay Friend web series, the works of Shakespeare have never been so colourful or so vibrantly hilarious. With each video, Brian re-imagines the tragic fates of some of Shakespeare’s (and Western literature’s) most famous ladies as they might have occurred if they had only had a “Sassy Gay Friend” on hand to guide them. Not surprisingly, the five episodes of Sassy Gay Friend (that range from Hamlet to The Giving Tree) have gone on to amass over 12 million views on [YouTube](https://www.trendhunter.com/trends/the-vibe-is-right), largely thanks to their [sharp dialogue, irreverent wit](https://www.trendhunter.com/trends/progressives-dr-rick) and well-timed use of clever catchphrases. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 13% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Viral Literature Spoofs:** Creating humorous and irreverent re-imaginings of famous literary works through web series has the potential to capture millions of views on platforms like YouTube. - **Cultivating Online Comedy Series:** Developing a web series centered around witty and well-timed comedic content can lead to significant online popularity and viewership. - **Reinterpreting Classic Literature:** Adding a modern and vibrant twist to well-known literary works has the potential to engage new audiences and generate viral content. ### Who This Affects Most - **Entertainment:** Creating innovative and humorous content within the entertainment industry can attract a wide audience and generate substantial online engagement. - **Digital Media:** Developing comedic web series on platforms like YouTube can capitalize on the growing demand for online video content and provide new opportunities for advertising and monetization. - **Publishing:** Reimagining classic literature in a humorous and vibrant way can revive interest in older works and attract a younger demographic to the publishing industry. ## Related on Trend Hunter - [LGBTQIA+-Supportive Eyewear Designs](https://www.trendhunter.com/trends/jonathan-bailey-and-cubitts.md) - [Colorful Queer Monuments](https://www.trendhunter.com/trends/queer-monument.md) - [Literature-Inspired Pen Campaigns](https://www.trendhunter.com/trends/bic-cristal-pen.md) - [Text Satire Generators](https://www.trendhunter.com/trends/satirifyme.md) - [Valentine's-Themed Comedy Shows](https://www.trendhunter.com/trends/factory-theatre.md) - [Queer Storytelling Sculptural Lights](https://www.trendhunter.com/trends/something-sticky-series.md) - [Avant-Garde Theatrical Experiences](https://www.trendhunter.com/trends/avantgarde-theatrical-experience.md) - [Shakespearean Whisky Collections](https://www.trendhunter.com/trends/macbeth-act-ii.md) - [Social-First Snack Comedies](https://www.trendhunter.com/trends/pretzelized.md)