# Sassy Chef Editorials The Wowza Magazine Summer 2011 Issue Keeps it Fun in the Kitchen By Alla Frost | Published 2011-07-26 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/sassy-chef-editorials References: [wowzamagazine](http://www.wowzamagazine.com/photography/item/183-fashion-cookbook-by-alla-frost-for-wowza-summer2011) & [wowzamagazine](http://www.wowzamagazine.com/wowza-issues/item/176-issue-1) If you can't take the heat, get out of the kitchen! This is truly the idea that this Wowza Magazine Summer 2011 editorial represents, showing off a few hot models frolicking about a [cooking space](https://www.trendhunter.com/trends/private-culinary-installation). The models are channeling jealousy, competition, backstabbing, partying and the use of all kinds of substances -- cooking substances, that is. The Wowza Magazine Summer 2011 spread named Fashion Cookbook was created by Canadian visual artist Alla Frost. The images are fun and crazy, and Canada's Next Top Model contestant Mika Emme being one of the [cooking models](https://www.trendhunter.com/trends/kat-ashmore) in the spread brings in some dark mystery. The [amazing makeup](https://www.trendhunter.com/trends/maczine) and hair work was by Delia Lupan, adding to the drama and excitement throughout the editorial. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 71% | Activity: 45% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Fashion Cooking:** Disruptive innovation opportunity: Exploring the combination of fashion and culinary arts to create unique dining experiences. - **Artistic Food Photography:** Disruptive innovation opportunity: Using visual artistry to elevate food photography and create captivating culinary content. - **Model Chefs:** Disruptive innovation opportunity: Introducing models into the culinary industry to bring glamour and style to cooking demonstrations and events. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Collaborating with chefs and food experts to design fashionable culinary attire and accessories. - **Photography:** Disruptive innovation opportunity: Creating specialized equipment and techniques for artistic food photography that showcases the beauty and creativity of culinary creations. - **Culinary Events and Entertainment:** Disruptive innovation opportunity: Blending fashion, music, and culinary arts to create immersive dining experiences and food-focused entertainment events. ## Related on Trend Hunter - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Creative Culinary Campaigns](https://www.trendhunter.com/trends/cook-different.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Culinary Nail Polish Collections](https://www.trendhunter.com/trends/dnd-yes-chef.md) - [Culinary Tradition Food Campaigns](https://www.trendhunter.com/trends/merchant-gourmet-yes-chef-campaign.md) - [Fridge-Decorating Trend Guides](https://www.trendhunter.com/trends/fridgescaping-practices.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Whimsical Cookware Collections](https://www.trendhunter.com/trends/whimsical-cookware.md)