# Botanical Japanese Gins Hamada Syuzou Crafts the High-Quality Japanese 'Sasshu' Gin By Kanesa D | Published 2023-07-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sasshu References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2023/07/hamada-syuzou-debuts-sasshu-craft-gin/) & [hamadasyuzou.co.jp](http://www.hamadasyuzou.co.jp/global/en/sasshu_gin/)  Hamada Syuzou introduces 'Sasshu,' a new premium gin made from a [Japanese botanical blend](https://www.trendhunter.com/trends/oola-distillery), koji mould, and [sweet potato shochu](https://www.trendhunter.com/trends/58-and-co-shch). The gin will be primarily distributed across the UK, France, China, Hong Kong, Singapore, and the US. Staying firmly grounded in their heritage, the distillery adheres to time-honored Japanese distilling methods that have been meticulously preserved since the company's debut in the year 1868. The use of koji, a key ingredient in Japanese fermentation, delivers a luscious fruity essence to the gin, intensifying its flavor profile. This delightful characteristic is fused with a thoughtfully curated selection of Japanese botanicals, resulting in a deletectable liquid that is perfect for [bartenders, mixologists, and cocktail-makers](https://www.trendhunter.com/trends/sake-cocktail-menu). 'Sasshu' is 45% ABV and comes packaged in a 700ml bottle. It will debut at Stand F40 at the Japan Pavilion of Imbibe Live. Image Credit: Hamada Syuzou ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 3% | Activity: 9% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Japanese Botanical Blend:** Disruptive innovation opportunity: Develop a line of premium spirits using unique, locally sourced botanicals from different regions around the world. - **Koji Fermentation:** Disruptive innovation opportunity: Apply koji fermentation techniques to create innovative flavors in various alcoholic beverages, expanding options for consumers. - **Craft Distilling Methods:** Disruptive innovation opportunity: Combine traditional distilling methods with modern technology to streamline production processes, allowing for efficient scaling of craft distilleries. ### Sectors Adopting This - **Premium Spirits:** Disruptive innovation opportunity: Utilize unique and exotic ingredients to create a premium spirits market segment focused on luxury and sophistication. - **Alcoholic Beverages:** Disruptive innovation opportunity: Incorporate Japanese fermentation techniques into a range of alcoholic beverages, promoting experimentation and new flavor profiles. - **Craft Distillery:** Disruptive innovation opportunity: Develop innovative technologies and processes that enable small-scale distilleries to compete with larger, mass-production facilities. ## Related on Trend Hunter - [Premium Japanese Botanical Gins](https://www.trendhunter.com/trends/sasshu-craft-gin.md) - [Japanese Spiced Botanical Gins](https://www.trendhunter.com/trends/ukiyo-spirits.md) - [Ancient Grain Japanese Gins](https://www.trendhunter.com/trends/ukiyo-gin.md) - [Peppery Yuzu Gins](https://www.trendhunter.com/trends/ukiyo-yuzu-gin.md) - [Japanese Plum-Flavored Gins](https://www.trendhunter.com/trends/ki-no-bai.md) - [Floral Japanese Gins](https://www.trendhunter.com/trends/roku-sakura-bloom-edition.md) - [Citrusy Japanese-Style Gins](https://www.trendhunter.com/trends/love-drinks-etsu-gin.md) - [Japanese-Crafted Alcoholic Spirits](https://www.trendhunter.com/trends/house-of-suntory-features.md) - [Single-Grain Japanese Spirits](https://www.trendhunter.com/trends/iconic-spirits.md)