# Premium Japanese Botanical Gins The Sasshu Craft Gin From Hamada Syuzou Has a Flavorful Profile By Michael Hemsworth | Published 2023-07-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sasshu-craft-gin References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2023/07/hamada-syuzou-debuts-sasshu-craft-gin/) & [jetro.go.jp](https://www.jetro.go.jp/en/discovershochu/distillery/hamada_shuzou.html)  The Sasshu craft gin has been launched by the Hamada Syuzou distiller in Japan as a premium product for discerning drinkers to pick up as a new option for their [high-end spirit collection](https://www.trendhunter.com/trends/distillers-strength). The gin is crafted using a traditional Japanese distilling technique to give it an authentic profile, and is formulated with Japanese botanicals, [koji mold and shochu](https://www.trendhunter.com/trends/58-and-co-shch) with a sweet potato base. The final product is a high-quality gin with a 45% ABV, a fruit-forward flavor and an elevated finish that will suit cocktails perfectly. The Sasshu craft gin will start to be exported by the brand to the UK , France, China, Hong Kong, Singapore and the US starting this month for consumers to pick up. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 24% | Activity: 34% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Craft Gin Boom:** The growing demand for premium craft gins presents opportunities for distillers to innovate with unique botanical blends and production techniques. - **Japanese Spirits Renaissance:** The rising popularity of Japanese craft gins highlights the potential for the revival of other traditional Japanese spirits and the exploration of new flavor profiles. - **Global Expansion of Premium Spirits:** The international distribution of Sasshu craft gin demonstrates the increasing global market for high-end spirits and the opportunity for brands to expand into new regions. ### Sectors Adopting This - **Distilling:** Crafting premium gins with unique ingredients and production methods allows distillers to differentiate their offerings and tap into the growing craft spirits market. - **Beverage:** The success of Sasshu craft gin suggests a demand for innovative and high-quality spirits, creating opportunities for beverage companies to introduce premium products into their portfolios. - **Exporting:** The global distribution of Sasshu craft gin highlights the potential for exporting premium spirits to different countries and capitalizing on the increasing popularity of craft spirits worldwide. ## Related on Trend Hunter - [Botanical Japanese Gins](https://www.trendhunter.com/trends/sasshu.md) - [Japanese Spiced Botanical Gins](https://www.trendhunter.com/trends/ukiyo-spirits.md) - [Citrusy Japanese-Style Gins](https://www.trendhunter.com/trends/love-drinks-etsu-gin.md) - [Ancient Grain Japanese Gins](https://www.trendhunter.com/trends/ukiyo-gin.md) - [Japanese-Crafted Alcoholic Spirits](https://www.trendhunter.com/trends/house-of-suntory-features.md) - [Peppery Yuzu Gins](https://www.trendhunter.com/trends/ukiyo-yuzu-gin.md) - [Single-Grain Japanese Spirits](https://www.trendhunter.com/trends/iconic-spirits.md) - [Japanese Plum-Flavored Gins](https://www.trendhunter.com/trends/ki-no-bai.md) - [Disruptive Craft Gins](https://www.trendhunter.com/trends/vista-gin.md)