# Eccentric Kaleidoscope Lookbooks The Sass & Bide Spring 2014 Campaign Comes to Life in 3D By Farida Helmy | Published 2014-02-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sass-bide-spring-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/aline-weber-sass-bide-spring-2014-campaign/) & [nyfw.sassandbide](http://nyfw.sassandbide.com/the-look) Follow in the steps of the new Sass & Bide Spring 2014 Campaign and flaunt your multiple [eccentric styles](https://www.trendhunter.com/trends/adidas-originals-new-campaign) all at the same time. The new Sass & Bide Spring 2014 Campaign stars blonde Brazilian stunner Aline Weber, but it’s not just her -- Weber literally multiplies to several forms of herself in the campaign. Rather than going for a traditional angle, the campaign is larger-than-life and offers a complete 360-degree digital experience. Shot by fashion wiz Terry Gates of Defacto Inc., the 'Freetown' digital campaign features a cast of Weber’s in the brands signature obscurely beautiful pieces. All the eclectic characters are free-spirited, donning [circus-like head wear](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) and pretty polka dot prints. This premium boutique-like brand is all about being original and chic hipster all at the same time. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 43% | Activity: 17% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **360-degree Digital Campaigns:** Fashion brands can create larger-than-life and immersive digital campaigns, like Sass & Bide's Spring 2014 Campaign, that offer a complete 360-degree digital experience. - **Eccentric Multiple Styles:** Fashion brands can embrace multiple eccentric styles all at the same time just like Sass & Bide Spring 2014 Campaign. - **Premium Boutique-like Brands:** Fashion brands can focus on being original and chic hipster all at the same time to appeal to the premium boutique consumers. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can benefit from creating immersive and engaging digital campaigns to promote their products. - **Headwear Industry:** The headwear industry can take inspiration from Sass and Bide's campaign and create circus-like headwear designs to appeal to eccentric fashion lovers. - **Retail Industry:** Boutique-like brands can find success in the retail industry by focusing on being original and stylish, appealing to consumers looking for unique and trendy fashion offerings. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Seasonal Fashion Campaign](https://www.trendhunter.com/trends/y3-ss26.md)