# Tribal Tattoo Couture Campaigns The Sass & Bide Playman Resort12 Resembles Stylishly Drawn Ink By Nikki Taylor | Published 2012-10-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sass-bide-playman-resort12 References: [thecoolhour](http://www.thecoolhour.com/2012/10/sass-bide-playman-lookbook/) & [sassandbide](http://www.sassandbide.com/) Using drawn-on black geometrical shapes to outline the models, the Sass & Bide Playman Resort12 lookbook is like an electric fashion comic book or tattoo portfolio. The Australian designers Jane Clarke and Heidi Middleton outdid themselves with this collection. The clothing items in the lookbook are contemporary tribal pieces mixed with a modern flare. [Maxi dresses and full body jumpsuits](https://www.trendhunter.com/trends/resort-wear-collection) are decorated with a collage of pattern in bright, attractive colors like the cover of a 90s music album. The added [black illustrations](https://www.trendhunter.com/trends/pixelated) create vitality in the lookbook by making some items look like designer sketches or attaching extra doodles to the attractively loud prints. The Sass & Bide Playman Resort12 pieces are ready-to-wear garments that require little to no accessorizing. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 95% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Geometrical Pattern Fashion:** Disruptive innovation opportunity: Develop clothing lines that feature bold and vibrant geometrical patterns to create visually striking ensembles. - **Tribal Influenced Fashion:** Disruptive innovation opportunity: Combine tribal design elements with modern aesthetics to create unique and culturally inspired fashion collections. - **Illustrated Fashion Lookbooks:** Disruptive innovation opportunity: Integrate black illustrations and doodles into lookbooks to add artistic flair and showcase clothing items as designer sketches. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Explore unconventional designs and materials to push the boundaries of traditional fashion. - **Graphic Design:** Disruptive innovation opportunity: Collaborate with fashion brands to create illustrations that can be incorporated into their collections and marketing materials. - **Fashion Photography:** Disruptive innovation opportunity: Experiment with new creative techniques to capture the essence of fashion lookbooks and showcase clothing in unique ways. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Modern Vacation Pieces](https://www.trendhunter.com/trends/resort-wear-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md)