# Adorably Flirtatious Fashion Ads The Sass & Bide Fall 2013 Campaign Stars Suki Waterhouse By Meghan Young | Published 2013-08-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sass-bide-fall-2013 References: [fashiongonerogue](http://www.fashiongonerogue.com/suki-waterhouse-fronts-sass-bide-fall-2013-campaign/) & [sassandbide](http://www.sassandbide.com/) The Sass & Bide Fall 2013 digital ad campaign is equal parts playful and flirty. Although the latter seems like a given considering model and actress Suki Waterhouse's innate sexiness, the playfulness is utterly natural as well. It is almost as though the photoshoot follows a day in the life of the blonde beauty. It is this feeling that makes the campaign feel relatable, approachable and, thus, within women's grasp. Shot on location in Brooklyn, New York, by photographer Andrew de Francesco, the Sass & Bide Fall 2013 digital ad campaign specifically showcases the Wintergate collection. According to [Fashion Gone Rogue](https://www.trendhunter.com/trends/bluebella-and-ashley-williams), Waterhouse styled herself, which makes the ad campaign seem even more down to earth and believable. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 100% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Playful Fashion Ads:** As seen in the Sass & Bide Fall 2013 Campaign, playful and relatable fashion ads can draw in audiences. - **Self-styled Models:** As demonstrated by Suki Waterhouse in the Sass & Bide Fall 2013 Campaign, self-styled models can add authenticity to fashion ads. - **Location-specific Shoots:** As shown in the Sass & Bide Fall 2013 Campaign, location-specific photo shoots can enhance the relatability of fashion ads. ### Industries Being Reshaped - **Fashion:** Fashion brands can utilize playful and relatable campaigns like the Sass & Bide Fall 2013 Campaign to connect with audiences and increase brand awareness. - **Advertising:** Ad companies can incorporate elements of relatability and authenticity, such as self-styled models or location-specific shoots seen in the Sass & Bide Fall 2013 Campaign, into their campaigns to improve engagement. - **Photography:** Photographers can explore new concepts like self-styling models, as demonstrated by Suki Waterhouse in the Sass & Bide Fall 2013 Campaign, to create unique and authentic visual content for fashion brands. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md)