# Hay-Hair Lookbooks Nicole Trunfio for Sass & Bide Denim A/W 2011 Collection By Chalaine Mantha | Published 2011-02-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sass-bide-denim-a-w-2011-collection References: [fashionising](http://www.fashionising.com/pictures/s--Nicole-Trunfio-Sass-Bide-Denim-AW-11-Collection-9084-1.html) & [sassandbide](http://www.sassandbide.com/) Nicole Trunfio models for the Sass & Bide Denim A/W 2011 Collection. Hair makes a big statement in these photos, using [dried leaves and branches](https://www.trendhunter.com/trends/springsummer-2025-denim-collection) as funky organic hair props. The Sass & Bide Denim A/W 2011 Collection is filled with lovely jean looks that exude softness and comfort. The [different jean styles](https://www.trendhunter.com/trends/fall-denim-styles) include bell-bottoms, button-down shirts, long, ripped shorts, short shorts and fitted skinnies. **Implications** - One of the best ways to draw attention to a brand is by featuring advertising that strongly contains [avant-garde elements](https://www.trendhunter.com/trends/asos-inspired-by). By having advertising that forces consumers to look closer to figure out what is going on, the brand generates strong awareness from detailed observation. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 75% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Avant-garde Advertising:** Brands can generate strong awareness by featuring advertising with avant-garde elements, forcing consumers to look closer and engage in detailed observation. - **Organic Hair Props:** Using dried leaves and branches as funky organic hair props can make a big statement in photo shoots and fashion campaigns. - **Soft and Comfortable Denim:** The trend of soft and comfortable denim, seen in the Sass & Bide Denim A/W 2011 Collection, offers opportunities for brands to create stylish yet comfortable jean looks. ### Who This Affects Most - **Fashion:** The fashion industry can incorporate avant-garde advertising and organic hair props to create unique and attention-grabbing campaigns. - **Beauty:** Beauty brands can explore the use of organic hair props to create innovative hairstyles and inspire new trends. - **Retail:** Retailers can tap into the trend of soft and comfortable denim to offer customers stylish and comfortable options for their wardrobe. ## Related on Trend Hunter - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md)