# Eccentric Headdress Lookbooks The Sass & Bide 2011 Eyewear Campaign Exudes Photobooth Fun By Amelia Roblin | Published 2011-08-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sass-bide-2011-eyewear References: [fashionising](http://www.fashionising.com/clothing/b--sass-bide-sunglasse-8340.html) & [sassandbide](http://www.sassandbide.com/) It's nearly impossible to conceive of a lookbook for sunglasses that isn't embellished by added accessories and flamboyant fashions, and the Sass & Bide 2011 [Eyewear campaign](https://www.trendhunter.com/trends/hookipa-ultra-campaign) embraces such colorful techniques to bring attention to its new and hot collection. Young and animated models sport the [chic shades](https://www.trendhunter.com/trends/signature-eyewear-collection), framed by outlandish paper headdresses atop tousled tresses. The girls pose playfully within strings of photo booth style portraits exuding a sense of absolute amusement that anticipates the coming summer months. The upbeat attitude is certainly contagious and the consumer is sure to drink in the spirit of the energetic campaign. A fresh casualness is instilled in the image every pair of glasses, despite the [vintage inspiration](https://www.trendhunter.com/trends/modern-retro-collection) behind the Sass & Bide 2011 Eyewear collection and the upscale price tag on these accessories. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 72% | Activity: 48% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Colorful Eyewear Campaigns:** Disruptive innovation opportunity: Create eyewear campaigns that incorporate colorful techniques and outlandish accessories to grab consumer attention. - **Photobooth Style Portraits:** Disruptive innovation opportunity: Develop photo booth-inspired experiences or products that capture a sense of amusement and playfulness. - **Fresh Casualness in Fashion:** Disruptive innovation opportunity: Introduce a new level of casualness and energy into fashion collections, even for upscale accessories. ### Who This Affects Most - **Eyewear:** Disruptive innovation opportunity: Explore unconventional and vibrant approaches to promote eyewear collections. - **Photography:** Disruptive innovation opportunity: Create innovative photo booth-style experiences or products that cater to a sense of fun and whimsy. - **Fashion:** Disruptive innovation opportunity: Infuse a sense of fresh casualness into fashion collections, appealing to a wide range of consumers. ## Related on Trend Hunter - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Eclectic Eyewear Collections](https://www.trendhunter.com/trends/artsy-eyewear-collection.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md)