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# Music Event Merchandise
The Sasquatch Festival Boasts Playful Apparel and Souvenirs

By Meghan Young | Published 2015-03-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sasquatch-festival
References: [merch.sasquatchfestival](http://merch.sasquatchfestival.com/)

The Sasquatch Festival boasts a [merchandise store](https://www.trendhunter.com/trends/house-of-crave-merchandise) quite unlike other similar [music events](https://www.trendhunter.com/trends/7eleven-and-live-nation). Although it's chock full of apparel and souvenirs, the designs are fun and playful enough for people to want to wear throughout the year, not just at the event. With a great name and logo, the Sasquatch Festival translates well across various industries. From dolls and notebooks to [tanks and sweatpants](https://www.trendhunter.com/trends/blackpink-and-fragment), people will leave with more than memories.

Targeting a younger audience that appreciates vintage-style accessories, the Sasquatch Festival merch store is chock full of great designs that will stand the test of time. Some of the pieces are also available in bundles for those looking to get more hang for their buck. The collections are also easy to split among friends.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 71% | Activity: 87% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Playful Event Merchandise:** Creating fun and memorable event merchandise that people want to wear year-round.
- **Vintage-inspired Accessories:** Designing merchandise that appeals to a younger audience and incorporates a vintage aesthetic.
- **Merchandise Bundles:** Offering bundled merchandise options to provide customers with more value for their money.

### Industries Being Reshaped

- **Music Festivals:** Incorporating unique and playful merchandise designs at music festivals to increase sales and brand awareness.
- **Fashion and Apparel:** Exploring opportunities to incorporate playful and vintage-inspired designs into fashion and apparel lines.
- **Gift and Souvenir Retail:** Developing playful and memorable merchandise for gift and souvenir shops that customers will want to purchase as a memento of their experience.

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