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# Foggy Fonts
The Facinating Sasha Prood Watercolor Typography Paintings

By Katie Cordrey | Published 2010-05-17 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/sasha-prood-watercolor-typography
References: [behance.net](http://www.behance.net/Gallery/Watercolor-Typography/466798) & [sashaprood](http://www.sashaprood.com/)

The Sasha Prood 'Watercolor Typography' series consists of watercolor paintings of [hand-drawn fonts and lettering styles](https://www.trendhunter.com/trends/times-new-ramen). Prood is a graduate of the [Carnegie Mellon University School of Design](https://www.trendhunter.com/trends/3d-knitting-machine1) and holds a BFA in Communication Design.

Using watercolors to illuminate lettering, Prood mixes the concrete aspect of [mechanical fontography](https://www.trendhunter.com/trends/font-tester) with the artful nature of watercolor paints. The paintings are both interesting and beautiful.

Be sure to check out the Sasha Prood 'Watercolor Typography' series in the gallery above for a glimpse into her artwork.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 14% | Activity: 41% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Watercolor Typography:** There is a growing trend of using watercolor paints to create unique and artistic fonts and lettering styles, offering opportunities for artists and designers to explore new creative avenues.
- **Hand-drawn Fonts:** The use of hand-drawn fonts in design and communication is becoming popular, providing opportunities for artists and designers to create personalized and authentic visual experiences.
- **Artistic Expression in Design:** There is a trend towards incorporating artistic elements, such as watercolor paintings, into design practices, opening up innovative possibilities for designers to infuse creativity and emotion into their work.

### Sectors Adopting This

- **Graphic Design:** The graphic design industry can benefit from the trend of watercolor typography by incorporating unique and visually captivating fonts in various design projects, from branding to advertising.
- **Art Supplies:** The art supplies industry has an opportunity to cater to the growing demand for watercolor paints and hand-drawn tools used in creating artistic fonts and lettering styles.
- **Education:** The education industry can seize the disruptive innovation opportunity by incorporating watercolor typography and hand-drawn fonts into design and arts curriculum, to foster creative expression and experimentation among students.

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