# Paper Bag Fashion Sasha Pivovarova Wears High Fashion Scraps for W Magazine By Rachel | Published 2009-08-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sasha-pivovarova-w-magazine References: [fashiongonerogue](http://www.fashiongonerogue.com/2009/08/sasha-pivovarova-is-a-paper-bag-princess-for-w-september/) & [wmagazine](http://www.wmagazine.com/) For the September issue of W Magazine, model Sasha Pivarova stars as a 'Paper Bag Princess,' wearing torn high fashion shopping bags. The W Magazine issue with Sasha Pivarova shows the model homeless on the street wearing torn Dior and [Prada](https://www.trendhunter.com/trends/galleria-handbag) bags among others. Maybe this is a recession theme, but there are more and more paper looks appearing. Take a look at the [paper bag images](https://www.trendhunter.com/trends/muji-labo) by Craig McDean above. **Implications** - After a brief look at the image, it is undeniable that Sasha Pivovarova looks simply stunning in this W Magazine spread. Leave it up to W Magazine to be on the forefront of high-impact looks like these! ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 54% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Sustainable Fashion:** Exploring the use of recycled materials in high fashion can lead to disruptive innovation opportunities. - **Recession Fashion:** Creating fashion that reflects the economic climate can open up new markets and trends. - **Alternative Materials:** Finding innovative materials to replace traditional textiles can revolutionize the fashion industry. ### Industries Being Reshaped - **Fashion:** The fashion industry can embrace the trend of using paper bags and explore new design possibilities. - **Luxury Goods:** Luxury brands can leverage this trend to create unique and exclusive paper bag fashion items. - **Sustainability:** The sustainability industry can promote the use of recycled materials in fashion to reduce environmental impact. ## Related on Trend Hunter - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Crumpled Chip Bag-Resembling Wallets](https://www.trendhunter.com/trends/chip-bag-purse.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [House-Like Paper Runways](https://www.trendhunter.com/trends/paper-show-space.md) - [Fashion House Chip Bags](https://www.trendhunter.com/trends/chip-bag-1.md) - [Handle-Only Fashion Handbags](https://www.trendhunter.com/trends/no-budget-bag.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Reimagined Sleek Paper Bags](https://www.trendhunter.com/trends/muji-labo.md)