# Glamorously Gray Ads The Sasha Pivovarova Thomas Wylde SS 2011 Campaign By Renee Ramsarran | Published 2011-02-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sasha-pivovarova-thomas-wylde References: [ftape](http://www.ftape.com/media/?p=16313) & [thomaswylde](http://www.thomaswylde.com) The Sasha Pivovarova Thomas Wylde Spring/Summer 2011 campaign proves that the color gray is far from bland. The ad, styled by Maryam Malakpour, features the supermodel looking edgy and glamorous in [gun-metal fashions](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) and a [luxurious matching bag](https://www.trendhunter.com/trends/galleria-handbag). Her [messy hair](https://www.trendhunter.com/trends/aging-disgracefully-collection) and steely gaze captures the rocker-chic essence of the label by Paula Thomas. The Sasha Pivovarova Thomas Wylde Spring/Summer 2011 campaign was photographed by the world renowned Greg Kadel. **Implications** - No longer attracted to over exaggerated styles, consumers are looking for items that feature a subtler aesthetic. Products that contain a simple design are appealing to those who want to stay classic with their look. In order to attract more buyers, a company could focus on this. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 81% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Subtle Chic:** Consumers are seeking products with a simple and understated design, creating an opportunity for companies to focus on subtler aesthetics. - **Gray Glamour:** The use of gray in fashion advertising can add edginess and glamour to a brand. - **Messy Chic:** The use of messy, natural-looking hairstyles in fashion advertising can capture a casual-cool vibe and appeal to consumers looking for a less polished look. ### Who This Affects Most - **Fashion:** Fashion brands can capitalize on the trend of subtle, edgy design and incorporate gray tones and natural-looking hairstyles to appeal to consumers. - **Photography:** Photographers can experiment with the use of gray tones and edgy styling to create captivating and stylish visuals for fashion brands. - **Advertising:** Ad agencies can incorporate the gray glamour and messy chic trends into their campaigns to appeal to consumers seeking a more low-key and edgy aesthetic. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Defiant Hair Color Collections](https://www.trendhunter.com/trends/aging-disgracefully-collection.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Grayscale Fashion Dolls](https://www.trendhunter.com/trends/shadow-high.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)