# Disheveled Purple 'Dos The Mario Testino Shoots Sasha Pivovarova for V Magazine By Ryan Hinkson | Published 2010-11-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sasha-pivovarova-for-v-magazine References: [designyoutrust](http://designyoutrust.com/2010/11/16/mario-testino-x-sasha-pivovarova-for-v-magazine/) & [touchpuppet](http://www.touchpuppet.com/2010/11/15/mario-testino-x-sasha-pivovarova-for-v-magazine/) These wild shots of [uber](https://www.trendhunter.com/trends/uber-eats-marketplace) hot model Sasha Pivovarova for V Magazine turn what would usually be considered a “bad hair day” by most into a badass pictorial. The shots consist of both indoor and outdoor shots of Pivovarova in a bevy of [wildly colored and styled wigs](https://www.trendhunter.com/trends/aging-disgracefully-collection). These pictures of Sasha Pivovarova for V Magazine were taken by photographer Mario Testino and the chemistry between the two of them is palpable. **Implications** - xx Not only is this shoot extra fierce because of the use of model Sasha Pivovarova, but its appearance in V Magazine makes it extra [fashion-forward](https://www.trendhunter.com/trends/smashbox-x-ilka). I am a huge fan of the use of both indoor an outdoor shots within each of these captures and I can bet I'm not alone! ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 93% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Wild Colored Wigs:** The trend of wearing brightly colored wigs for fashion photo shoots or everyday wear could disrupt the traditional hair industry by creating a new niche market for wig manufacturers and retailers. - **Indoor-outdoor Photography:** The trend of indoor-outdoor photography could create a new opportunity for photography equipment manufacturers and retailers to develop specialized equipment for photographers who want to seamlessly capture both indoor and outdoor shots. - **Bad Hair Day Fashion:** The trend of styling hair to look like a 'bad hair day' could disrupt the beauty industry by offering a new style that goes against traditionally sleek and polished looks. ### Where This Applies - **Wig Manufacturing and Retail:** The wig manufacturing and retail industry could benefit from the trend of wearing wild colored wigs for fashion photo shoots or everyday wear by marketing to a new target audience. - **Photography Equipment Manufacturing and Retail:** The photography equipment manufacturing and retail industry could benefit from the trend of indoor-outdoor photography by developing specialized equipment for photographers who want to seamlessly capture both indoor and outdoor shots. - **Beauty Products Manufacturing and Retail:** The beauty products manufacturing and retail industry could be disrupted by the trend of styling hair to look like a 'bad hair day' by creating new products and services that cater to this new style trend. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Retooled Reimagined Lifestyle Sneakers](https://www.trendhunter.com/trends/masha-popova.md)