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# Retro Vixen Campaigns
Dior Beauty's Latest Advertorial Stars Top Model Sasha Luss

By Jana Pijak | Published 2014-07-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sasha-luss
References: [beautyscene.net](http://www.beautyscene.net/beautyscene/sasha-luss-by-steven-meisel-for-dior-beauty/) & [dior](http://www.dior.com)

Legendary fashion photographer Steven Meisel captures top model Sasha Luss for [Dior Beauty's](https://www.trendhunter.com/trends/dior-2024-campaign) Fall/Winter 2014/2015 ad campaign. The blonde beauty channels a retro vixen in this set of vivid close-ups that are lensed in studio.

Highlighting vintage wardrobe staples and [sultry cosmetic applications](https://www.trendhunter.com/trends/rouge-noir), [Dior Beauty's latest campaign](https://www.trendhunter.com/trends/dior-addict-2026-collection) looks to the past for its visual inspiration.

Sasha Luss pulls off black and white houndstooth frocks and suited separates that are accented with a punchy red lip and smoky eyeshadow applications. Moreover, the ad campaign highlights matching crimson manicure looks that are the epitome of classic elegance.

Exuding chic sophistication, this advertorial features retro-themed beauty looks that have been revived for a new generation of style-setters. The looks are striking and embody a timeless aesthetic of beauty.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 63% | Activity: 61% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Vintage-inspired Fashion:** Disruptive innovation opportunity: Create a modern twist on retro fashion designs, incorporating sustainable materials and ethical practices.
- **Retro-inspired Beauty:** Disruptive innovation opportunity: Develop cosmetic products that combine vintage aesthetics with advanced skincare and eco-friendly ingredients.
- **Reviving Classic Elegance:** Disruptive innovation opportunity: Design accessories and home decor items that capture the timeless glamour of past eras while incorporating modern functionality.

### Who This Affects Most

- **Fashion:** Disruptive innovation opportunity: Utilize technology and data to create personalized shopping experiences, offering customers curated collections based on their individual style preferences.
- **Beauty:** Disruptive innovation opportunity: Develop virtual try-on tools and augmented reality experiences that allow customers to experiment with retro beauty looks and virtually apply different cosmetics.
- **Home Decor:** Disruptive innovation opportunity: Introduce smart home decor products that combine vintage-inspired designs with IoT capabilities, providing users with enhanced functionality and convenience.

## Related on Trend Hunter

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- [Celebrity Fragrance Campaigns](https://www.trendhunter.com/trends/dior-addict-1.md)
