# Tween Fashion Idols Sasha and Malia Obama Already Boosting J. Crew's Brand Power By Bianca | Published 2009-01-31 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/sasha-and-malia-obama-fashion References: [childrensfashion.suite101](http://childrensfashion.suite101.com/article.cfm/obama_daughters_inspire_new_fashion) How long before the Obama daughters are the next [tween idols](https://www.trendhunter.com/trends/nascar-x-justice)? J. Crew isn't prepared to waste any time finding out; they've already taken the first step in being the Obama girls' brand of choice." "Both first daughters donned coats and dresses on Inauguration Day made by Crewcuts, the [children's clothing line](https://www.trendhunter.com/trends/rachel-riley) of the popular retailer," Suite101 explains. "Malia was stunning in a bright periwinkle blue coat, and her little sister Sasha was equally lively in pale pink and orange—a color combination that is unexpected yet striking." Sasha, 7, and Malia, 10 are the prime targets for any retailer -- over the next 4 years, they'll be among the most photographed kids in America. Judging by the support the Obama family gets, the Obama daughters could play a huge role in influencing mainstream fashion trends. Based on the age-appropriate outfits they've been wearing, the Obama girls could have an incredibly positive influence on American youth. J.Crew lucked out; winning over a mother is key to targeting children, so really, they had a shoe in. Check out our coverage of Michelle's [J.Crew outfit](https://www.trendhunter.com/trends/the-new-yorker-x-j-crew) below. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 63% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What Makes This Trend Stand Out - **Influencer Fashion:** The Obama daughters' potential influence on mainstream fashion trends presents an opportunity for retailers to collaborate with influential young figures. - **Youth Fashion:** The Obama girls' age-appropriate outfits create an opportunity for retailers to cater to a younger demographic and offer stylish options for children. - **Color Combinations:** The unexpected yet striking color combination worn by Sasha and Malia Obama opens up opportunities for designers and retailers to experiment with unique color schemes. ### Sectors Adopting This - **Children's Apparel:** The popularity of J. Crew's Crewcuts line due to the Obama daughters' endorsement can be leveraged by other children's clothing retailers to boost their brand. - **Fashion Retail:** The potential influence of the Obama daughters on mainstream fashion trends offers an opportunity for fashion retailers to align their brands with youth style. - **Fashion Design:** The unique color combinations worn by Sasha and Malia Obama provide inspiration for fashion designers to create innovative and unexpected color palettes in their designs. ## Related on Trend Hunter - [Dainty Children's Holiday Capsules](https://www.trendhunter.com/trends/janie-and-jack-1.md) - [Doll-Matching Personalized Footwear](https://www.trendhunter.com/trends/american-girl-and-croc.md) - [Sleek Kid-Oriented Apparel](https://www.trendhunter.com/trends/authentic-brands-group.md) - [Tween Athletic Apparel](https://www.trendhunter.com/trends/dragonwing.md) - [Enchanting Classic-Animation-Inspired Jewelry](https://www.trendhunter.com/trends/girls-crew.md) - [Youth-Focused Social Campaigns](https://www.trendhunter.com/trends/claires-2.md) - [Luxury Storybook-Themed Childrenswear](https://www.trendhunter.com/trends/rachel-riley.md) - [80s Sweater Campaigns](https://www.trendhunter.com/trends/rollneck-sweater.md) - [Collaborative Candy Apparel](https://www.trendhunter.com/trends/jcpenney-x-haribo-collection.md)