# Artisanal Japanese Cafes Tokyo's Sarutahiko Coffee Boasts Local Products and Home-Grown Goodies By Jana Pijak | Published 2015-03-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sarutahiko-coffee References: [spoon-tamago](http://www.spoon-tamago.com/2015/03/09/new-sarutahiko-coffee-shop-opens-in-tokyo/) & [sarutahiko.co](http://sarutahiko.co/) Tokyo's Sarutahiko Coffee is a [home-grown Japanese cafe](https://www.trendhunter.com/trends/bacha-coffee) that features local and artisanal products. The shop's newest location is its second in Tokyo and boasts a [rustic design aesthetic](https://www.trendhunter.com/trends/ironworks-caf). In addition to the cafe's raw wood fixtures and retro furniture, its menu and logo branding also draws inspiration from the past. The coffee shop's signage is [minimalist and vintage-themed](https://www.trendhunter.com/trends/vinklu), appealing to fans of graphic design with an appreciation for a fine quality morning brew. While the shop's interior boasts blue-tinted walls and recycled wood paneling, its machinery is even more impressive. Sarutahiko Coffee is home to a 35kg Loring Roaster, allowing its baristas to roast a fresh product in-house. Moreover, the shop's take-away cups boast vibrant graphics that blend together both cultural art and modern typography. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Artisanal Cafes:** The trend towards locally-sourced, small-batch products in cafes and restaurants creates opportunities for new, differentiated businesses across the globe. - **Rustic Aesthetics:** The popularity of unique, cozy and nostalgic decor in cafes provides an opening for disruptive designers and furniture makers to produce commercial-grade furnishings. - **Vintage Branding:** The value of simple, attractive and consistent branding in today's competitive markets is rising, offering opportunities for firms specializing in graphic design and identity creation. ### Industries Being Reshaped - **Hospitality:** The hospitality industry can take advantage of artisanal and rustic design trends to create unique and memorable guest experiences in hotels, restaurants and cafes. - **Graphic Design:** The rising demand for vintage-inspired, minimalist city logos and packaging in the food and beverage industry creates opportunities for graphic designers and branding agencies who specialize in that aesthetic. - **Furniture Manufacturing:** There is an increasing demand for durable, well-designed commercial furniture that reflects the unique aesthetic choices of modern restaurants and cafes, creating opportunities for innovative furniture manufacturers. ## Related on Trend Hunter - [Spaciously Modern City Cafes](https://www.trendhunter.com/trends/brandor-coffee.md) - [Interaction-Based Japanese Cafe Designs](https://www.trendhunter.com/trends/blue-bottle-coffee-3.md) - [Wooden Pillar Japanese Cafes](https://www.trendhunter.com/trends/blue-bottle-coffee-cafe.md) - [Retro Japanese-Inspired Cafe Designs](https://www.trendhunter.com/trends/postcard-bakery.md) - [Japanesse Coffee Flagship Stores](https://www.trendhunter.com/trends/japanese-coffee-brand-arabica.md) - [Minimal Coffee Interiors](https://www.trendhunter.com/trends/blue-bottle-coffee-shinsaibashi.md) - [Pared-Back Coffee Interiors](https://www.trendhunter.com/trends/blue-bottle-coffee-shop1.md) - [Nature-Inspired Coffee Boutiques](https://www.trendhunter.com/trends/coffee-boutique.md) - [Sweet Potato-Powered Cafes](https://www.trendhunter.com/trends/starbucks-and-kirishima-shuzo.md)