# Sophisticated Florentine Style The Sartorialist's 'On the Street' in Florence Shots are Inspiring By Rebecca Byers | Published 2012-01-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sartorialists-on-the-street-in-florence References: [thesartorialist](http://www.thesartorialist.com/tag/florence/) The Sartoralist's 'On the Street' in Florence series of photos posted to his blog recently are a stylish window into the lifestyle and fashion world of the hip Italian city. As always, Scott Schuman is drawn to the most intriguing and inspiring subjects available in a city that is likely to be filled with both. Unusual, however, is the palatte of colors on the subjects. Perhaps a product of the time of year, but the mostly dark (black) and otherwise neutral shades do seem to match the cold breath coming out of that one hoodie. A group of older gentleman gather in [beige trench coats](https://www.trendhunter.com/trends/galilee-by-sea) is my favorite, while the two young men in the [navy winter jackets](https://www.trendhunter.com/trends/studio-nicholson-fw25) look like they could have been plucked from New York or L.A. The Sartorialist's 'On the Street' in Florence series is another great collection of images showcasing [European street style](https://www.trendhunter.com/trends/nn07). ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 29% | Activity: 32% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **European Street Style:** Disruptive innovation opportunity: Develop a platform that connects fashion influencers with European street style photographers to create collaborations and promote emerging trends. - **Neutral Color Palette:** Disruptive innovation opportunity: Create a line of fashion accessories that add pops of color to neutral outfits, catering to the demand for versatile and stylish designs. - **Fashion Photography Blogs:** Disruptive innovation opportunity: Develop an AI-powered tool that analyzes fashion photography blogs and predicts upcoming trends based on popular styles and influencers. ### Where This Applies - **Fashion Industry:** Disruptive innovation opportunity: Implement 3D printing technology to create customizable and sustainable fashion pieces that cater to individual styles and preferences. - **Photography Industry:** Disruptive innovation opportunity: Create a mobile app that connects photographers and fashion enthusiasts, providing a platform for sharing and monetizing their street style photographs. - **E-commerce Industry:** Disruptive innovation opportunity: Develop a virtual try-on technology that allows online shoppers to visualize how clothing items will look on them, enhancing the online shopping experience. ## Related on Trend Hunter - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Luxurious Retail Boutiques](https://www.trendhunter.com/trends/luxurious-retail-boutique.md) - [Modern Functionalist-Style Tuscan Hotels](https://www.trendhunter.com/trends/w-florence.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Redefined Fall Everyday Uniforms](https://www.trendhunter.com/trends/observe.md) - [Sensual Luxe Fashion Boutiques](https://www.trendhunter.com/trends/montenapoleone-boutique.md)