# Street Styletorials The Sartorialist Teams Up With MiLK China and Adidas By Shelby Lee Walsh | Published 2009-07-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sartorialist-milk-china-and-adidas References: [hypebeast](http://hypebeast.com/2009/07/milk-china-x-the-satorialist-x-adidas-originals-five-two-3-campaign/) & [fashionologie](http://www.fashionologie.com/3605640) The fashionista go-to website that acts as a guiding light to all of the style-inclined, also known as the Sartorialist, has now paired up with a Chinese publication called [MiLK China](https://www.trendhunter.com/trends/oscar-mayer-wiener-cake) and [Adidas Originals](https://www.trendhunter.com/trends/panda-station). The reason for this collaboration is to promote the campaign for Five-Two-3. Scott Schuman, the man behind the Satorialist, photographs Berlin urbanites in the recognizably traditional Adidas track tops. The images were revealed in the August 1st issue of MiLK China Magazine. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 60% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Street Style Fashion:** Opportunity to disrupt the fashion industry by combining street style with traditional brands like Adidas. - **Collaborative Campaigns:** Creating collaborative campaigns between fashion publications, brands, and photographers to reach broader audiences. - **Localized Fashion Influencers:** The rise of localized fashion influencers partnering with global brands to promote products in specific regions. ### Who This Affects Most - **Fashion:** Fashion brands can leverage street style trends and collaborations to engage with a younger, style-savvy audience. - **Publishing:** Fashion publications can initiate collaborations with brands and photographers to create unique and engaging content for their readers. - **Photography:** Photographers specializing in street style photography can partner with fashion publications and brands to showcase their work and gain exposure. ## Related on Trend Hunter - [Fashion-Forward Sporty Apparel](https://www.trendhunter.com/trends/clot-and-adidas-2.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Minimal Collaborative Leather Sneakers](https://www.trendhunter.com/trends/jeremy-scott-and-adidas.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Formal-Ready Collaborative Footwear](https://www.trendhunter.com/trends/clot-and-adidas.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md) - [Muted Sportswear Collections](https://www.trendhunter.com/trends/song-for-the-mute-adidas.md) - [Fast Food-Collaborative Streetwear](https://www.trendhunter.com/trends/clot-and-mcdonalds.md) - [Artist-Centric Networking Events](https://www.trendhunter.com/trends/adidas-x-snipes.md)