# $27K Bicycles The Sarto 18K Comprises 18-Karat Gold, Carbon Fiber and Crocodile Skin By Rahul Kalvapalle | Published 2015-03-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/sarto-18k References: [gizmag](http://www.gizmag.com/sarto-18k/36442/) & [sartocycles](http://www.sartocycles.com/en_US/our-custom-bicycle-models.html) The Sarto 18K is an Italian-made luxury bicycle with a price tag of $27,000. Unveiled at the [North American Handmade Bicycle Show](https://www.trendhunter.com/trends/tolling-system), the bicycle includes materials not usually associated with bicycles, such as gold and crocodile skin just to name a couple. The bicycle is filled with 18-karat gold parts. One of these parts, a circular medallion, bears the initials of the bike's owner. If you're dreaming of having your initials etched on this bike's golden medallion, shelve it -- only 25 units of this bike were produced and made-to-order. Meanwhile, the bike's frame and main structural components are made of [carbon fiber](https://www.trendhunter.com/trends/ducati-panigale-v4-lamborghini), making for an incredibly low weight of just 9 kg. When you think luxury transportation, the first things that come to mind are supercars and luxury yachts. But the Sarto 18K shows that over-the-top luxury and status can even be applied to the humble bicycle. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 91% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Bicycles:** Disruptive innovation opportunity: Explore the market for high-end bicycles with unconventional and luxurious materials. - **Customized Personalization:** Disruptive innovation opportunity: Embrace made-to-order manufacturing processes to create personalized luxury products. - **Lightweight Carbon Fiber:** Disruptive innovation opportunity: Develop lightweight materials like carbon fiber to enhance performance and improve the overall biking experience. ### Sectors Adopting This - **Luxury Goods:** Disruptive innovation opportunity: Combine luxury and functionality in products, targeting high-end consumers seeking exclusivity and status symbols. - **Sporting Goods:** Disruptive innovation opportunity: Integrate unconventional materials and advanced technologies into sports equipment to enhance performance and aesthetics. - **Personal Transportation:** Disruptive innovation opportunity: Redefine personal transportation options by introducing luxury and customization to traditionally mundane modes of travel. ## Related on Trend Hunter - [Customizable Aluminum-Cast Bikes](https://www.trendhunter.com/trends/heavy-bikes-hypocrite.md) - [Collaboration Supercar-Inspired Bikes](https://www.trendhunter.com/trends/exploro-racemax-x-huracn-sterrato.md) - [Luxury British E-Bikes](https://www.trendhunter.com/trends/extreme-600.md) - [Luxurious Gravel Dirt Bikes](https://www.trendhunter.com/trends/exploro-racemax.md) - [Bespoke Automotive-Branded Bikes](https://www.trendhunter.com/trends/jlaverick-aston-martin-1r.md) - [Ultra-Luxury E-Mountain Bikes](https://www.trendhunter.com/trends/trek-fuel-exe.md) - [Luxury Automaker E-Bikes](https://www.trendhunter.com/trends/mercedes-e-bikes.md) - [Ultra-Stiffened Road Bikes](https://www.trendhunter.com/trends/highperformance-road-bike.md) - [Aerodynamic Carbon Road Bikes](https://www.trendhunter.com/trends/cannondale-supersix-evo-lab71.md)