# Drop Dead Gorgeous Ads The New Sarti Tailors Advertisement Shows You How to Die in Style By Jacqueline Parrish | Published 2009-10-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sarti-tailors References: [adsoftheworld](http://adsoftheworld.com/media/print/sarti_tailors_09_collection_car) & [sarti.au](http://www.sarti.com.au/) For their latest advertisement Sarti Tailors, the [fine mens tailoring](https://www.trendhunter.com/trends/alessandro-micheles) company, has come out with an [eye-grabbing campaign](https://www.trendhunter.com/trends/mwcurated). The Sarti Tailors advertisement depicts men dressed in quality suits (all from Sarti Tailors of course) all looking quite dead. These men, who either jumped or were pushed from great heights, had the style to wear Sarti Tailors for their final appearance. The message behind the Sarti Tailors' ads, apparently, is that even if you die you should look good. Kind of the Sarti Tailors equivalent of always wearing clean underwear. You know, in case you get hit by a bus. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 56% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Death-fashion Ads:** Opportunity for fashion brands to create provocative and attention-grabbing advertisements where death is the central theme, challenging traditional marketing norms. - **Lifestyle Clothing:** Opportunity for clothing brands to promote their products by showcasing how they can enhance one's appearance and lifestyle, even in extreme circumstances. - **Branded Final Moments:** Opportunity for businesses to create unique experiences or products that allow individuals to make a lasting impression, even in their final moments. ### Where This Applies - **Fashion:** Fashion brands can explore edgy advertising campaigns that push boundaries and generate buzz by embracing provocative themes. - **Advertising:** Opportunity for advertising agencies to develop unconventional and attention-grabbing campaigns that challenge societal norms and create a lasting impact. - **Experience Design:** Businesses can innovate in experience design by offering unique ways for individuals to leave a memorable mark, even in unconventional situations such as death. ## Related on Trend Hunter - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md)