# Social Good Alcohol-Free Drinks Sarilla Hoppy Hibiscus Supports the Pink Boots Society By Michael Hemsworth | Published 2024-01-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sarilla-hoppy-hibiscus References: [bevnet](https://www.bevnet.com/news/2024/sarilla-unveils-hoppy-hibiscus-in-collaboration-with-pink-boots-society) & [drinksarilla](https://www.drinksarilla.com/products/pink-boots-hoppy-hibiscus)  Sarilla Hoppy Hibiscus has been launched by the brand at the perfect time to coincide with [Dry January](https://www.trendhunter.com/trends/sensori) as an alcohol-free option for consumers to enjoy. The drink is characterized by its alcohol-free profile that's lightly effervescent that has no sugar, calories, preservatives or pesticides in the mix. The drink was developed by Sara Delaney at the [Southeast Craft Beverage Institute](https://www.trendhunter.com/trends/side-delights) lab and is formulated with Yakima Chief hops along with a blend of orange and floral notes. Sarilla Hoppy Hibiscus will benefit the [Pink Boots Society](https://www.trendhunter.com/trends/womencelebrating-sour-beers) with 5% of sales going towards helping empower women and nonbinary individuals within the beverage industry. The drink is priced at $24 for a case of 12 with orders of four cases or more receiving free shipping. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 27% | Activity: 20% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Alcohol-free Drinks:** The rising popularity of alcohol-free drinks provides an opportunity for the beverage industry to cater to health-conscious consumers. - **Social Good:** Brands supporting social causes, like Sarilla Hoppy Hibiscus donating proceeds to the Pink Boots Society, are resonating with consumers and presenting opportunities for collaboration with nonprofits. - **Craft Beverage Institute:** The development of Sarilla Hoppy Hibiscus at the Southeast Craft Beverage Institute lab highlights the growing importance of research and innovation in the beverage industry. ### Who This Affects Most - **Beverage:** Alcohol-free drinks are disrupting the beverage industry and creating new opportunities for product development and marketing. - **Nonprofit:** Collaboration between beverage brands and nonprofits, such as the Pink Boots Society, can benefit both parties and enhance brand reputation. - **Research and Development:** Investing in research and development facilities, like the Southeast Craft Beverage Institute lab, can drive innovation and lead to the creation of unique beverage products. ## Related on Trend Hunter - [Dry January Refreshments](https://www.trendhunter.com/trends/hop-wtr-drink.md) - [Dry-Hopped Non-Alcoholic Brews](https://www.trendhunter.com/trends/hoplark-00.md) - [Approachable Alcohol-Free Brews](https://www.trendhunter.com/trends/alcohol-free-brews.md) - [Collaborative Non-Alcoholic Drinks](https://www.trendhunter.com/trends/public-coast-brewing.md) - [Non-Alcoholic IPAs](https://www.trendhunter.com/trends/really-really-hoppy.md) - [Alcohol-Free Canned Seltzers](https://www.trendhunter.com/trends/soft-seltzers.md) - [Craft-Style Non-Alcoholic Beers](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Low Alcohol Beverage Brands](https://www.trendhunter.com/trends/mixoloshe.md)