# Hijab-Specific Hair Products The 'SARIAYU Hijab' Collection is Specially Designed for Muslim Women By Katherine Pendrill | Published 2015-11-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sariayu-hijab References: [online.marthatilaarshop](http://online.marthatilaarshop.com/) & [allseebee](http://www.allseebee.com/2014/05/ulasan-rangkaian-sariayu-hijab.html) The 'SARIAYU Hijab' collection is a line of hair care products that are specially designed for Muslim women. Indonesia is the most populous Muslim-majority country in the world, which means there are a significant number of women who wear the hijab. These hair products are designed to meet the specific needs of Muslim consumers in Indonesia. The SARIAYU Hijab collection is sold by '[Martha Tilaar Group](https://www.trendhunter.com/trends/martha-stewart-2),' which is a popular Indonesian beauty brand. The collection contains a shampoo, conditioner, hair mist and hair tonic lotion. The products are made from ingredients such as Eclipta, [Mint](https://www.trendhunter.com/trends/jetblue-mint-amenity-kit) and [Aloe Vera](https://www.trendhunter.com/trends/cooling-primer-stick), which help to keep hair strong while also reducing itching and dandruff. The products are designed to provide a subtle cooling sensation that helps to combat the warm Indonesian climate. They also give off a light and refreshing scent that is not overpowering. Unlike mainstream hair care products, the SARIAYU Hijab collection provides a specially formulated option for Muslim consumers who wear the hijab. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 48% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Halal Beauty Products:** Developing beauty products specifically designed for Muslim consumers presents an opportunity for companies to tap into the Halal beauty market. - **Inclusive Beauty:** Creating products that cater to the specific needs of underrepresented groups, such as Muslim women who wear the hijab, can disrupt the beauty industry by promoting inclusivity. - **Climate-specific Hair Care:** Developing hair products that are designed to meet the specific needs of consumers living in hot and humid climates, such as Indonesia, is an opportunity for companies to fill a gap in the market. ### Industries Being Reshaped - **Beauty:** Beauty companies can create lines, such as SARIAYU Hijab, that cater specifically to the beauty needs of Muslim consumers. - **Personal Care:** Companies in the personal care industry can create products that meet the specific needs of underrepresented groups, such as Muslim women who wear the hijab. - **Climate Control:** Companies that specialize in climate control can work with beauty companies to develop hair care products that address the needs of consumers living in hot and humid climates. ## Related on Trend Hunter - [Textured Hair-Focused Product Lines](https://www.trendhunter.com/trends/love-my-natural-hair.md) - [Sensorial Tailored Haircare](https://www.trendhunter.com/trends/head-shoulders-upgraded-collections.md) - [Skincare-Informed Haircare Products](https://www.trendhunter.com/trends/hyaluronic-infusion-haircare-collection.md) - [Modest Cycling Gear Collections](https://www.trendhunter.com/trends/cycling-hijab.md) - [Hyper-Specific Haircare Collections](https://www.trendhunter.com/trends/freewill-haircare.md) - [Textured Hair Product Lines](https://www.trendhunter.com/trends/textureid-collection.md) - [Curly Hair-Focused Products](https://www.trendhunter.com/trends/shampoo-and-conditioners.md) - [Summer-Centric Haircare Products](https://www.trendhunter.com/trends/pacifica-haircare-collections.md) - [Dermatological Hair Systems](https://www.trendhunter.com/trends/dermatological-hair-systems.md)