# Sarcastic Mom Blogs 'It's Like They Know Us' Pairs Corny Campaigns with Witty Comments By Meghan Young | Published 2014-10-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sarcastic-mom-blog References: [neatorama](http://www.neatorama.com/2014/10/24/Sarcastic-Moms-Caption-Ridiculously-Stock-Photos-of-Parenting/) & [itsliketheyknowus.tumblr](http://itsliketheyknowus.tumblr.com/) Most women can relate to 'It's Like They Know Us,' a sarcastic mom blog that pokes witty fun at the corny campaigns surrounding everything involved in motherhood. From brushing a baby's teeth to pumping breast milk, there is a slew of atrociously happy faces that begs for a re-captioning. After all, well-rested parents and cooperative children are exactly what people expect on a day-to-day basis. The sarcastic mom blog reads, "Relax on your pristine white couch and enjoy these realistic depictions of motherhood." One of the images, which depict a family on a sunny and sandy vacation says, "We are so glad we decided to bring the kids along! Otherwise, we would have missed out on the random screaming just before dawn and sudden unexpected injuries." ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 37% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Sarcastic Parenting Content:** Creating sarcastic content about the realities of parenting can be a disruptive innovation opportunity in the parenting industry. - **Authentic Advertising Campaigns:** Implementing authentic advertising campaigns that address the real struggles of parenthood can be a disruptive innovation opportunity in the marketing industry. - **Humorous Social Media:** Using humor to discuss sensitive or serious parenting topics on social media can be a disruptive innovation opportunity in the digital marketing industry. ### Who This Affects Most - **Parenting:** Implementing sarcastic and authentic approaches to parenting content creation and marketing campaigns can be a disruptive innovation opportunity in the parenting industry. - **Marketing:** Implementing authentic approaches to advertising campaigns that address the real struggles of parenthood can be a disruptive innovation opportunity in the marketing industry. - **Social Media:** Using humor to discuss sensitive or serious parenting topics on social media can be a disruptive innovation opportunity in the digital marketing industry. ## Related on Trend Hunter - [Humorous Mother's Day Campaigns](https://www.trendhunter.com/trends/gift-glow-up-shop.md) - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md) - [Parenthood Beer Campaigns](https://www.trendhunter.com/trends/cheers-to-parenthood.md) - [Cheeky Parenting Prostration Books](https://www.trendhunter.com/trends/horizontal-parenting.md) - [Faceless Mother Campaigns](https://www.trendhunter.com/trends/invisible-mothers.md) - [Comforting Oat Bar Ads](https://www.trendhunter.com/trends/campaign-for-bobos.md) - [Sustainable Baby-and-Mom Brands](https://www.trendhunter.com/trends/pipette.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Aspirational Mother's Day Campaigns](https://www.trendhunter.com/trends/strong-like-mom.md)