# Matching Working Couples Sarar Spring 2010 Campaign Features Matchy-Matchy Workwear By Marissa Brassfield | Published 2010-04-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sarar-spring-2010 References: [thefashionisto](http://thefashionisto.com/blog/2010/04/11/david-gandy-carmen-kass-for-sarar-spring-2010-campaign/) & [sarar](http://www.sarar.com/) The Sarar Spring 2010 campaign features models Carmen Kass and David Gandy in matching [workwear and formalwear](https://www.trendhunter.com/trends/engineered-garments-x-brooks-brothers). Couples who like to coordinate, take note of these styles, which range from [well-tailored business-ready suits](https://www.trendhunter.com/trends/12th-tribe-x-corporate-natalie) to luxe-casual pants and shorts. I love the clean aesthetic in the Sarar Spring 2010 campaign. The whitewashed buildings in the background really make the neutral colors in the collection pop. **Implications** - The Sarar Spring 2010 campaign shows the fashion label's best silhouettes. With [clean-cut lines and classic luxurious fabrics](https://www.trendhunter.com/trends/graphpaper-ss26), the collection is perfect. The classic blues and whites are perfect for the upcoming season. A nod to the nautical look, the Sarar Spring 2010 collection is perfect for you and your counterpart. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 26% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Matching Workwear Trend:** Matching workwear is becoming a popular trend among working couples who enjoy coordinating their outfits. - **Clean Aesthetic Trend:** The clean and minimalist aesthetic seen in the Sarar Spring 2010 campaign is a growing trend in the fashion industry. - **Nautical Fashion Trend:** The Sarar Spring 2010 collection's nod to nautical fashion showcases a trend towards classic and timeless styles. ### Where This Applies - **Fashion Industry:** The fashion industry can utilize the matching workwear trend to market towards working couples. - **Interior Design Industry:** The clean and minimalist aesthetic trend in the Sarar Spring 2010 campaign can be utilized by the interior design industry to promote the use of neutral colors and clean-cut lines in decor. - **Retail Industry:** The nautical fashion trend seen in the Sarar Spring 2010 campaign can be utilized by the retail industry to promote classic and timeless styles in their clothing collections. ## Related on Trend Hunter - [Family-Wear Minimal Fashion](https://www.trendhunter.com/trends/sense-of-togetherness.md) - [Coordinated Coastal Swimwear](https://www.trendhunter.com/trends/salty-mermaid.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Sophisticated Summer Capsules](https://www.trendhunter.com/trends/rwcos-summer-collection.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Coordinated Leather Sets](https://www.trendhunter.com/trends/rudsak-spring-collection.md) - [Romantic Resort Collections](https://www.trendhunter.com/trends/kallmeyer-resort-2026-collection.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Inaugural Men-Focused Wedding Collections](https://www.trendhunter.com/trends/perry-ellis1.md)