# Suave Business Attire The Sarar Fall/Winter 2010-11 Campaign has Swagger By Zoe Badley | Published 2010-08-13 | Updated 2010-08-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sarar-fall-winter-2010-11 References: [designscene.net](http://www.designscene.net/2010/08/masha-novoselova-lars-burmeister-by.html) & [koraybirand](http://www.koraybirand.co.uk) If you're the type of business man or woman that loves to look super suave for the office, then the Sarar Fall/Winter 2010-11 collection is perfect for you. This [ad campaign](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) highlights the essence of cool and chic, while staying nonchalant and understated. Shot by photographer Koray Birand and styled by Hafize Celikturk, the Sarar Fall/Winter 2010-11 collection features models Masha Novoselova and Lars Burmeister. The collection includes [tailored suits, jackets, trench coats](https://www.trendhunter.com/trends/galilee-by-sea) and handbags. Be sure to check out the gallery for more shots from the campaign. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 35% | Activity: 39% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Tailored Business Attire:** Disruptive innovation opportunity: Develop technology that creates customizable and sustainable tailored business attire. - **Nonchalant and Chic Fashion:** Disruptive innovation opportunity: Create a clothing line that merges professional and casual styles for a versatile and effortless look. - **Photography Styling:** Disruptive innovation opportunity: Utilize AI and machine learning to enhance and automate the process of fashion photography and styling. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Integrate virtual reality and augmented reality to create immersive online shopping experiences for fashion retail. - **Sustainable Fashion:** Disruptive innovation opportunity: Develop eco-friendly materials and production processes for the fashion industry to reduce its environmental impact. - **Photography Services:** Disruptive innovation opportunity: Offer AI-powered photography services that automate the editing and retouching process, increasing efficiency and reducing costs. ## Related on Trend Hunter - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Chic Corporate-Inspired Capsules](https://www.trendhunter.com/trends/after-hours-collection.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md) - [Timeless Sophisticated Fashion Collections](https://www.trendhunter.com/trends/fallwinter-2025.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)