# Anti-Class Beer Ads The Saranac Camapign Helps You Loosen That Tie By Alex Scott | Published 2010-03-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/saranac-campaign References: [behance.net](http://www.behance.net/Gallery/Saranac-Black-_amp-Tan/452881) & [eugeniaderisio](http://eugeniaderisio.com) I particularly like the slogan from the Saranac Campiagn that reads, "The Beer That Rises To The Occasion So You Don't Have To." Though I have never heard of this particular brand before, I will definitely be keeping an eye out for it in the stores now thanks to these spreads. Conceived by Eugenia De Risio, the Saranac Campaign utilizes a good amount of humor and wit that's found less of in mainstream beer commercials. I just hope when I go to try it, the brew is as sharp as the ad's sense of humor. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 45% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Humorous Beer Ads:** Combining humor with advertising can make for a more memorable and engaging experience for consumers. - **Craft Beer Marketing:** Smaller, lesser-known breweries can differentiate themselves from larger beer brands by utilizing unique and creative marketing campaigns. - **Anti-class Messaging:** Advertising that goes against traditional notions of class or sophistication can resonate with a wider audience and attract new customers. ### Sectors Adopting This - **Craft Brewery:** Smaller breweries can use creative, humorous advertising to stand out in an industry dominated by larger beer brands. - **Marketing and Advertising:** The use of humor and anti-class messaging may become more popular in marketing as businesses look to differentiate themselves from competitors and appeal to broader audiences. - **Alcoholic Beverage Retail:** Retailers may want to stock up on craft beers with unique and humorous marketing campaigns to appeal to customers looking for something different. ## Related on Trend Hunter - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [AI-Inspired Beer Ads](https://www.trendhunter.com/trends/solar-wave.md) - [Refreshingly Bold Beer Campaigns](https://www.trendhunter.com/trends/all-day-ipa.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Anti-Sexist Beer Campaigns](https://www.trendhunter.com/trends/bad-t-to-good-t.md) - [Summer Beer Excuse Generators](https://www.trendhunter.com/trends/i-cant.md) - [Beer-Brand Holiday Campaigns](https://www.trendhunter.com/trends/garageflage-line.md)