# Glowing Goddess Branding Sarah Swanton Creates an Art Nouveau-Inspired Rebranding for Lindt By Susan Keefe | Published 2012-01-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sarah-swanton References: [thedieline](http://www.thedieline.com/blog/2012/1/19/student-spotlight-lindt-chocolate.html) & [swansnestdesign](http://www.swansnestdesign.co.uk/) Sarah Swanton, a design student studying at the University of Cumbria, created this dazzling re-branding of the popular chocolate brand Lindt. Swanton gathered inspiration from the Art Nouveau period, but added an element of intrigue by pairing this decidedly retro style with modern typography. The results of this stylistic experiment are quite compelling. Staying true to Art Nouveau's iconic preoccupation with the natural world, Sarah Swanton cast a goddess-like creature as Lindt's new mascot. The color of the goddess' long flowing hair and airy dress are indicative of the flavor of chocolate beneath the foil. Looking like a child of nature, the curvaceous female tenderly holds branches and various flora and fauna in order to tie the product to the earth. These precious pastel packages lend the Lindt brand an artisan quality, which is highly engaging. Romantic, seductive and dreamy, the concept Lindt Chocolate rebranding is ethereally elegant. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 26% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Art Nouveau-inspired Branding:** The use of Art Nouveau aesthetics in branding can create a visually compelling and unique identity for a product or company. - **Retro Style with Modern Typography:** Combining retro visuals with modern typography can result in a fresh and engaging design approach that captures attention. - **Goddess-inspired Mascots:** Using goddess-like figures as mascots can infuse products with a sense of beauty, nature, and elegance. ### Who This Affects Most - **Chocolates and Confectioneries:** The chocolate industry can explore incorporating art-inspired branding to differentiate themselves and enhance customer engagement. - **Design and Branding Agencies:** Design and branding agencies can offer Art Nouveau-inspired designs and retro-modern styles as a unique selling point to attract clients. - **Art and Advertising:** Artists and advertisers can collaborate to create visually stunning campaigns that incorporate goddess-like figures and ethereal aesthetics. ## Related on Trend Hunter - [Irish Queen-Inspired Rebranding Initiatives](https://www.trendhunter.com/trends/seattle-chocolate.md) - [Decadent High-Quality Chocolate Bars](https://www.trendhunter.com/trends/lindt-chocolate-bar.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Artist-Inspired Chocolate Bars](https://www.trendhunter.com/trends/beatrice-wood.md) - [Celebratory Chocolate Brand Campaigns](https://www.trendhunter.com/trends/lindt-sprngli1.md) - [Stylish Artistic Christmas Chocolates](https://www.trendhunter.com/trends/after-eight-the-design-edition-by-walala.md) - [Modernized Confectionery Branding](https://www.trendhunter.com/trends/marich-pancrafted-chocolates.md) - [Contemporary Springtime Easter Treats](https://www.trendhunter.com/trends/lindt-easter-range.md) - [Modernized Dark Chocolates](https://www.trendhunter.com/trends/cadbury-bournville.md)