# Political Style Shoe-Ins Sarah Palin Rocks Debate in Ruby Heels By Going Like Sixty | Published 2008-10-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sarah-palin-rocks-debate-in-ruby-heels References: [news.yahoo](http://news.yahoo.com/nphotos/slideshow/photo//081003/photos_pl/2008_10_02t211803_450x339_us_usa_politics1/) Sarah Palin is driving the shoe fiends nuts. Shoe bloggers are dying to know what shoes Sarah Palin was wearing during the debate. When Sarah Palin wore [Naughty Monkey](https://www.trendhunter.com/trends/hello-kitty-x-crocs-jibbitz) red patent leather peep toe pumps, sales went bananas. According to the [Wall Street Journal](https://www.trendhunter.com/trends/premium-clash-the-wall), Sarah Palin caused sales to go up 50%. Sarah Palin buys her shoes 1/2 size too big, the bloggers noticed, because there is a gap between heel and the back of the shoe. One blogger is sure Sarah Palin's shoes are from [Sergio Rossi](https://www.trendhunter.com/trends/sergio-rossi). ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 52% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Shoe Blogging:** The trend of shoe bloggers obsessing over the footwear choices of public figures like Sarah Palin presents an opportunity for brands to collaborate with influential bloggers and market their products. - **Influence of Public Figures on Sales:** The notable increase in shoe sales following Sarah Palin's endorsement of a particular brand demonstrates the potential for businesses to leverage the influence of public figures to boost their sales. - **Sizing Gap Fashion:** The observation that Sarah Palin wears shoes half a size too big presents an opportunity for footwear manufacturers to cater to this trend by creating stylish designs that accommodate for sizing gaps. ### Who This Affects Most - **Fashion Blogging:** The trend of shoe blogging creates opportunities for fashion brands to collaborate with bloggers and gain exposure for their products. - **Footwear Retail:** The increase in shoe sales attributed to Sarah Palin highlights the potential for footwear retailers to partner with influential public figures and drive sales. - **Footwear Manufacturing:** The sizing gap trend observed in Sarah Palin's footwear choices presents an opportunity for footwear manufacturers to create innovative designs that cater to this specific need. ## Related on Trend Hunter - [Comfortable High-Heeled Sneakers](https://www.trendhunter.com/trends/highheeled-sneaker.md) - [Celebrity-Inspired Cartoon Heels](https://www.trendhunter.com/trends/katy-perry-1.md) - [Silver Polka Dot Shoes](https://www.trendhunter.com/trends/papergirl-paris-and-beams.md) - [Comfortable Hybrid Heels](https://www.trendhunter.com/trends/sneex.md) - [Varied Stylish Supportive Pumps](https://www.trendhunter.com/trends/stessy.md) - [Vintage-Inspired Holiday Footwear](https://www.trendhunter.com/trends/julia-tassel-pump.md) - [Cartoon-Honoring High Heels](https://www.trendhunter.com/trends/hello-kitty-heel.md) - [Platform Statement Shoes](https://www.trendhunter.com/trends/8inch-flipflops.md) - [Sport-Infused Shoe Capsules](https://www.trendhunter.com/trends/june-ambrose-x-naturalizer.md)