# Viral Video Rebuttals McCain Ad Defends Sarah Palin for Obama's "Lipstick on a Pig" By Bianca | Published 2008-09-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sarah-palin-lipstick-on-a-pig-obama-mccain References: [hotair](http://hotair.com/archives/2008/09/10/mccain-ad-lipstick/) John McCain’s turnaround time to defend Sarah Palin is truly remarkable. It seems mere hours after Barack Obama said, “You can put [lipstick on a pig](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat),” as the crown cheered, adding “It’s still a pig.” “You can wrap an [old fish](https://www.trendhunter.com/trends/oscar-mayer-brings-back) in a piece of paper called change. It’s still gonna stink.” “We’ve had enough of the same old thing.” John McCain quickly launched this [viral video response](https://www.trendhunter.com/trends/progressives-dr-rick) to those defamatory comments, which some say were Obama’s way of indirectly calling Sarah Palin a pig. Hotair.com supplemented the new video, seen above, with this older video in which Obama apparently gives Hillary Clinton the flip, seen below. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 54% | Activity: 20% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Why This Trend Is Growing - **Viral Videos:** Opportunity to create viral videos as a response to controversial comments or events. - **Political Advertising:** Chance to utilize videos as a means of political advertising and defense. - **Online Rebuttals:** Growing trend of using online videos for immediate rebuttal to defamatory remarks or accusations. ### Industries Being Reshaped - **Digital Marketing:** Disruptive innovation opportunity in creating unique and attention-grabbing video content for political campaigns. - **Social Media:** Opportunity to leverage social media platforms for the dissemination and amplification of viral video responses. - **Political Consulting:** Chance to offer services that include creating effective video responses and managing online reputation for politicians. ## Related on Trend Hunter - [Viral Political Campaign Accessories](https://www.trendhunter.com/trends/harris-walz.md) - [Pop Culture Presidency Campaigns](https://www.trendhunter.com/trends/brat.md) - [Flirty Food Billboards](https://www.trendhunter.com/trends/mccain-fries-and-heinz-ketchup.md) - [Farmer-Focused Campaign Ads](https://www.trendhunter.com/trends/lays-super-bowl-ad.md) - [Political Podcast Appearances](https://www.trendhunter.com/trends/kamala-harris-call-her-daddy.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Satirical Political Campaigns](https://www.trendhunter.com/trends/thoughts-prayers-toilet-paper.md) - [Comedic Groundhog Day Campaigns](https://www.trendhunter.com/trends/lays-for-days.md)