# Political Fashion Influences Tag Heuer Knocks Off Sarah Palin's Glasses By Going Like Sixty | Published 2008-11-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sarah-palin-influence-tag-heuer-glasses-look-familiar References: [tagheuer](http://www.tagheuer.com/the-news/events/index.lbl?uh=F682D43B-4945-42E3-BBEE-46EDA452A1C5&lang=en) Sarah Palin and her Kawasaki eyeglasses either launched a new design direction in the eyeglass world, or Sarah Palin was right on the leading edge of [fashion eyeglasses](https://www.trendhunter.com/trends/inaugural-eyewear-collection). I suspect the latter. Sarah Palin obviously knows her fashion, and for a woman her age not to be wearing contacts, she's already making a statement. Tag Heuer won the SILMO award for innovation for their C Flex line, launching in Spring 2009. Look familiar? They're [rimless and square-shaped](https://www.trendhunter.com/trends/xena-glasses), just like the Sarah Palin Kawasaki design model. Will Sarah Palin have the [same influence in other fashions](https://www.trendhunter.com/trends/shenseea) as she has had on eyeglasses? I think you can count on it. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 14% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Fashionable Eyeglasses:** The trend of fashionable eyeglasses is growing and companies can innovate by creating unique, trendy, and affordable designs. - **Political Influences on Fashion:** As people pay more attention to the fashion choices of political figures, there is an opportunity for fashion companies to create garments and accessories that appeal to this niche audience. - **Rimless Eyeglasses:** With the popularity of rimless eyeglasses, there is an opportunity for companies to innovate by creating unique and stylish designs that stand out in the market. ### Industries Being Reshaped - **Eyewear Industry:** As the demand for stylish and affordable eyeglasses grows, there is an opportunity for the eyewear industry to innovate by creating new designs at an affordable price point. - **Fashion Industry:** As political figures continue to influence fashion, there is an opportunity for fashion companies to create products that appeal to this niche audience. - **Accessories Industry:** With the rise of fashionable eyeglasses, there is an opportunity for companies in the accessories industry to create unique and trendy eyewear accessories that enhance the overall look. ## Related on Trend Hunter - [Refined Hyper-Sporty Sunglasses](https://www.trendhunter.com/trends/tag-heuer-eyewear-collection.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Metallic Sports Car Sunglasses](https://www.trendhunter.com/trends/porsche-design-p8954.md) - [Transparent Crystal Sunglasses Frames](https://www.trendhunter.com/trends/the-harwood-20.md) - [Timeless Statement Frames](https://www.trendhunter.com/trends/frances-valentine-x-caddis-eyewear.md) - [Futuristic Eyewear Designs](https://www.trendhunter.com/trends/futuristic-eyewear1.md) - [Versatile Sunglasses Collections](https://www.trendhunter.com/trends/back-to-daily-rhythm.md) - [70s-Style Sport Sunglasses](https://www.trendhunter.com/trends/sunski-strada.md) - [Inclusive Sizing Eyewear](https://www.trendhunter.com/trends/sol-kyst.md)