# Designer Eyeglass Frenzy Sarah Palin Fuels Kawasaki 704 Glasses Craze By Going Like Sixty | Published 2008-09-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sarah-palin-glasses-kawasaki-704 References: [usatoday](http://www.usatoday.com/money/industries/retail/2008-09-03-palin-glasses_N.htm) & [become](http://www.become.com/kawasaki-eyewear) You can’t look at **Sarah Palin** without marveling at how [beautiful her eyeglasses](https://www.trendhunter.com/trends/gentle-monster-7) are, and how perfectly they set the tone of serious, yet stylish. Her nomination for vice president has set off a genuine rush to optical businesses by women who want her glasses. Sarah Palin’s glasses are **custom** made, but based on the **Kawasaki 704** series, and the color is **34 gray**. The Sarah Palin frame — minus the lenses — starts at a suggested $375. Depending on the type of lenses you have installed, the total package can run to $700. Other [fashion forward women](https://www.trendhunter.com/trends/shenseea) that have been seen in public wearing [corrective lenses](https://www.trendhunter.com/trends/echo-frame) (that aren’t sunglasses) are Amanda Peete, Cate Blanchette, Chloe Sevigny, Jennifer Gardner, Kirsten Dunst, Lindsay Lohan and Sharon . ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What's Driving This Trend - **Eyeglass Fashion Trend:** The frenzy around Sarah Palin's Kawasaki 704 glasses highlights an opportunity for designers and businesses to explore new eyeglass fashion trends. - **Custom Eyeglasses Trend:** The popularity of Sarah Palin's custom made eyeglasses suggests that personalized eyewear is a potential disruptive innovation opportunity for eyeglass manufacturers and retailers. - **Celebrity-inspired Eyewear Trend:** The trend of people seeking eyewear worn by celebrities like Sarah Palin presents an opportunity for businesses to offer similar designs for a wider audience. ### Who This Affects Most - **Eyeglass Manufacturing Industry:** Eyeglass manufacturers could explore the possibilities of using new materials and technologies to create custom eyeglasses and fashionable designs to meet the increasing demand. - **Fashion Industry:** Fashion designers could explore the potential of eyewear as an accessory and create unique designs that reflect current fashion trends. - **Optical Retail Industry:** Optical retailers could leverage the popularity of celebrity-inspired eyewear to attract new customers and offer personalized, customized services for clients seeking unique eyewear designs. ## Related on Trend Hunter - [Crystal-Encrusted Eyewear](https://www.trendhunter.com/trends/oakley-x-swarovski.md) - [Cybertruck-Inspired Luxe Eyewear](https://www.trendhunter.com/trends/p8951.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Slender Sculptural Glasses Launches](https://www.trendhunter.com/trends/xena-glasses.md) - [Timeless Statement Frames](https://www.trendhunter.com/trends/frances-valentine-x-caddis-eyewear.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Exclusive Collaborative Eyewear Frames](https://www.trendhunter.com/trends/thierry-lasry-and-joanna-czech.md) - [Celebrity-Curated Eyewear Collections](https://www.trendhunter.com/trends/shenseea.md) - [Transparent Crystal Sunglasses Frames](https://www.trendhunter.com/trends/the-harwood-20.md)